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Tech Firm Innovates ‘Digital Challenge’ Badge for Girl Guides

Tech Firm Innovates Digital Challenge Badge for Girl Guides

A British technology firm, UKFast, has partnered with Girlguiding to introduce the ‘Digital Challenge’ badge. This initiative emphasises STEM (Science, Technology, Engineering, and Mathematics), providing practical activities to prepare girls for the future of technology.

The introduction of the ‘Digital Challenge’ badge is part of a broader effort to empower young girls and encourage them to pursue careers in STEM fields. Statistics from WISE highlight that women comprised only a small percentage of STEM apprenticeships in recent years. Through this badge, Girlguiding aims to inspire girls to explore new opportunities and develop leadership skills in these crucial industries.

Girlguiding’s divisional commissioner, Pam Plummer, emphasises the evolving needs of girls and the importance of new learning opportunities. She states: “We challenge the girls to get out there and try something different while giving them fantastic opportunities along the way.”

UKFast, a leading technology firm, plays a pivotal role in the badge’s development. Company engineers have meticulously curated the content to ensure it meets industry standards. Gail Jones, MD of UKFast, expresses enthusiasm for the project, highlighting how it introduces girls to the digital world and the exciting potential careers in tech.

UKFast supports this launch by hosting ‘digital parties’ at its Manchester headquarters, involving Guides and leaders in interactive sessions. These events aim to make learning both fun and educational.

The badge encourages exploration and innovation, equipping girls with skills that are often lacking in traditional education settings. This effort is crucial for building a diverse and competent workforce.

Such partnerships enhance the reach and effectiveness of the ‘Digital Challenge’, ensuring more girls benefit from these valuable learning experiences.

Technology’s integration into education is increasingly vital, as seen with the ‘Digital Challenge’ badge. It represents a shift towards more interactive and applicable learning experiences, preparing young learners for a rapidly evolving digital landscape.


The ‘Digital Challenge’ badge by UKFast and Girlguiding marks a significant step toward diversifying STEM fields. By equipping young girls with critical digital skills, it paves the way for a more inclusive and innovative future in technology.

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