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SysGroup Shifts Strategy Amid Financial Challenges and AI Future

sysgroup shifts strategy amid financial challenges and ai future business manchester

SysGroup, a notable technology company, recently reported a mixed bag of financial results. The company achieved a 5% increase in revenue, reaching £22.71 million for the year ending June 2024. However, pre-tax losses also grew to £6.75 million, mainly due to increased supplier costs.

Meanwhile, the company’s gross margin took a hit, decreasing from 50% in FY23 to 46% in the latest fiscal year. SysGroup’s adjusted EBITDA also saw a drop, falling from £3.13 million to £2.01 million. The business is undergoing a significant transformation, refocusing its strategy towards offering comprehensive AI solutions for Small and Medium-sized Businesses (SMBs).

Financial Performance

SysGroup, an AIM-listed technology company, experienced a 5% growth in revenue, reaching £22.71 million for the year ending June 2024. However, pre-tax losses increased to £6.75 million, primarily due to higher supplier costs which impacted margins.

The company recorded a decline in its gross margin from 50% in FY23 to 46% in the latest financial year. This reduction was due to unmitigated supplier cost increases and a change in the product mix. Additionally, the adjusted EBITDA for the year was £2.01 million, down from £3.13 million in the previous year.

Strategic Shift Towards AI

SysGroup is undergoing a strategic transformation, focusing on offering comprehensive AI solutions for Small and Medium-sized Businesses (SMBs). The Executive Chairman, Heejae Chae, highlighted that this shift represents a significant opportunity for business transformation, though he warned that the path to full adoption would follow a ‘J curve’ rather than a straight line.

The company’s new approach includes guiding SMBs through the complex AI value chain, supporting them from start to finish. To illustrate the potential of AI, SysGroup plans to implement 31 internal use cases. This initiative aims to demonstrate best practices and achieve significant productivity gains.

Investment and Growth

SysGroup raised £11.2 million through an oversubscribed equity raise to accelerate its growth and innovation. These funds are being invested in additional research and development (R&D) resources, including offshore capabilities in India and Eastern Europe.

The company is also seeking complementary acquisitions to expand its technical capabilities and customer base further. This move is part of SysGroup’s broader strategy to become the preferred technology partner for SMBs in their digital transformation efforts.

Despite the challenges, SysGroup secured its largest contract in history, amounting to £2.2 million over three years. This contract signifies strong market confidence in the company’s new direction.

Internal Challenges

SysGroup encountered an error regarding the recognition of direct expenses for Managed IT services. This mistake, which dates back to the year ending 31 March 2023, involved expenses being recognised as prepayments rather than within the statement of comprehensive income.

The total impact of this error was an increase in the cost of sales by £193,678 and a corresponding decrease in prepayments in the financial statements. However, the company noted that this correction had no impact on comparative earnings per share.

Leadership and Vision

Heejae Chae, who acquired a 14% share and took on the role of Executive Chairman, has been instrumental in steering SysGroup towards its new AI-focused strategy. He expressed excitement about the company’s potential and future prospects.

Chae believes that AI will be the transformational technology of this generation. He emphasised that SysGroup’s mission is to inform and support British SMBs, which make up 99.2% of the total business population, in their AI adoption journey.

The company’s vision includes serving as a live case study by implementing AI internally, showcasing its benefits to customers, and reinforcing its position as a leader in AI and digital transformation.

Market Confidence and Future Outlook

SysGroup’s recent financial performance and strategic shift have garnered positive attention in the market. The 14% increase in revenue in the second half of the financial year compared to the same period in FY23 reflects this confidence.

With a clear focus on AI and digital transformation, SysGroup aims to lead the way for SMBs looking to leverage these technologies for growth. The company’s proactive approach to innovation and investment is expected to drive its future success.

SysGroup’s commitment to becoming a trusted partner for SMBs in their digital transformation efforts positions it well for long-term growth. The company’s investments in R&D and its pursuit of complementary acquisitions further underscore its strategic vision.


In summary, SysGroup’s strategic shift towards AI solutions showcases its dedication to innovation and growth. Despite financial challenges, the company’s proactive approach and substantial investments underscore its ambition to become a leading partner in AI-driven digital transformation. SysGroup’s vision and leadership position it well for future success.

As SysGroup implements AI internally and supports SMBs in their adoption journey, it sets itself apart as a trailblazer in technology and digital transformation. The company’s efforts to mitigate past errors and focus on R&D signal a strong commitment to long-term growth and market leadership.

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