A charity dedicated to assisting children with congenital heart disease (CHD) gains invaluable support from a local digital marketing agency.
The collaboration aims to drive awareness and increase community involvement through strategic online efforts.
Since its establishment in 2011, the charity honours the short life of Lagan Katherine Anne Grant, who tragically passed away at 15 weeks old due to CHD. Founded by her parents, Carren Bell and Barry Grant, the charity focuses on providing volunteer support to children suffering from CHD and feeding difficulties.
Lagan’s Foundation stands out as the sole organisation in the UK offering consistent in-home volunteer assistance for children facing these challenges. The charity has evolved from a local entity into a nationwide service, offering essential support to families in need.
The digital marketing agency, focusing on bolstering local causes, has extended its expertise to enhance the charity’s visibility. Founder Matt Tomkin expressed a deep connection to the charity’s mission, emphasising the unyielding dedication to making a positive impact on families tackling CHD.
Tomkin stated, “Having young children myself, I don’t know how some people manage to cope. If I can assist in increasing the charity’s reach, I am more than happy to do so.” This partnership aims to bring the charity’s services to a broader audience, ensuring that timely support reaches those in need.
The agency has developed a comprehensive strategy to boost organic traffic to the charity’s website, focusing on sustainable growth and long-term visibility. The approach includes leveraging SEO techniques, content marketing, and social media engagement.
The results thus far have been promising, with noticeable increases in site traffic and community engagement. The goal remains to connect more families with vital resources, ensuring they receive the support they need when it matters most.
Carren Bell, reflecting on the partnership, noted the invaluable guidance received from Matt and his team over the years. This collaboration is viewed as a pivotal step towards achieving long-term sustainability for the charity.
Bell commented, “We are confident that the digital strategies being implemented will significantly heighten our visibility. The outcomes to date are invaluable and instil hope for continued growth.” Such dedicated efforts underscore the agency’s commitment to social responsibility and community support.
The increased online presence has led to a surge in community participation, with more individuals and groups showing interest in volunteer opportunities and fundraising efforts.
This heightened involvement is crucial for the charity’s mission, as it provides the necessary manpower and resources to extend their reach. The ongoing support from the digital marketing agency plays a critical role in maintaining and expanding this community connection.
In conclusion, the partnership between the digital marketing agency and Lagan’s Foundation exemplifies the power of community-driven support. The collaborative efforts have not only increased the charity’s visibility but have also fostered greater community engagement and resource mobilisation.
Looking ahead, the continued focus on strategic digital initiatives promises to further the charity’s mission, bringing essential support to families affected by CHD across the UK.