Channel 4 embarks on a creative campaign for its new zombie drama, ‘Generation Z’.
- Sue Johnston leads the charge in a ‘conceptual trail’ by 4creative promoting the drama.
- The campaign features a mix of traditional and digital media, targeting Gen Z with a unique twist.
- Key elements include OOH posters, a Snapchat lens, and social media stunts.
- The drama portrays a humorous generational clash between Boomer zombies and Gen Z.
Channel 4 has launched an innovative promotional campaign for ‘Generation Z’, a new zombie-themed series crafted by Ben Wheatley. The campaign captures attention with the enigmatic Sue Johnston at the forefront of a ‘conceptual trail’. Created by 4creative, this visual narrative intriguingly introduces a humorous generational conflict, setting the stage for a unique viewing experience.
Integral to this campaign are a series of out-of-home (OOH) advertisements, alongside a social media blitz featuring influencers like Fred Sirieix. These elements are designed to engage younger audiences, drawing them into a surreal world where elderly zombies develop a taste for Gen Z, igniting a culture clash with a darkly comedic undertone.
The campaign also incorporates a creative Snapchat lens, transforming users’ selfies into zombie-themed images. This playful interaction not only entertains but also serves to immerse users directly into the series’ narrative, blending reality with the fictional world of ‘Generation Z’ in a manner that is both memorable and engaging.
Adding to the campaign’s dynamic nature is an interactive installation at London’s Westfield shopping centre. Scheduled for October 30th and 31st, this installation amplifies the campaign’s theme by allowing passersby to see themselves ‘on the menu’ for a zombie feast, thereby deepening the connection between the show’s content and its viewers.
Channel 4’s digital youth brand, 4.0, further extends the reach of the campaign. On October 28th, a YouTube episode featuring influencer Chloe Burrows will air, showcasing a prank where her mother is drawn into a fictitious documentary about ethical zombies. This clever use of influencers complements the overarching campaign strategy, making it a must-see ahead of the show’s airing on the 27th of October.
Channel 4’s multifaceted campaign ingeniously captures the essence of a generational clash with a humorous twist, promising an engaging viewing experience.