Leeds embraces creativity with the launch of Mood Films. The independent production company was founded by Louis Jones and Jeanine Guerida, whose partnership originated at the BFI Academy.
- Mood Films, the brainchild of a former student and mentor, has already received industry recognition.
- Louis Jones’ expertise spans videography to directing, contributing to noteworthy projects.
- Jeanine Guerida’s experience in managing creative projects spans notable agencies.
- The company prioritises nurturing young talent, backed by the NatWest Entrepreneur Accelerator.
Leeds is witnessing a new wave of creativity with the inauguration of Mood Films, an innovative production venture by Louis Jones and Jeanine Guerida. Their journey commenced in 2017 at the esteemed BFI Film Academy, a programme facilitated by Access Moving Image and Leeds Film. During this time, Louis was a student and Jeanine served as a mentor, a relationship which eventually paved the way for their successful collaboration in the creative industry.
As a professional who began his career in videography soon after leaving college, Louis Jones demonstrates a notable trajectory. Initially freelancing at weddings and events, he transitioned into lighting roles as a spark and gaffer within the music industry, television, and commercials. His diligent effort in honing his lighting expertise progressively advanced his camera work. Consequently, Louis has established a formidable reputation as a director of photography, recently contributing to music videos and commercials for renowned brands such as Leeds United and Adidas.
In parallel, Jeanine Guerida’s adeptness in managing intricate productions has been sharpened at prestigious agencies including Sodium Films, Ride Shotgun, and Hatch. Her capacity to orchestrate diverse creative campaigns underscores her versatility as a producer within the industry. The convergence of their paths was naturally facilitated by their collaboration on The Awakening, the Leeds 2023 Year of Culture launch event, which heralded the genesis of Mood Films. The partnership quickly bore fruit, as evidenced by a Prolific North Creative Award nomination for their impactful ‘The Grieving Pint’ campaign centred on men’s mental health.
Moreover, Mood Films is committed to fostering the next generation of creatives, a mission deeply rooted in both Louis and Jeanine’s own experiences with the Prince’s Trust programme. Louis articulates their dedication by stating, “We understand how challenging it is to get started in this field, so we’re dedicated to supporting young talent.” Their collaboration with Access Moving Image provides further testament to their commitment to nurturing emerging talent. Additionally, with the backing of the NatWest Entrepreneur Accelerator, Mood Films is strategically positioned for growth and innovation.
Mood Films represents a promising addition to Leeds’s creative sector, driven by a team dedicated to excellence and nurturing future talent.