Cubic Motion, a leader in advanced computer vision technology, has received a substantial investment from NorthEdge. GP Bullhound played a crucial role as the exclusive advisor.
This partnership aims to expand Cubic Motion’s capabilities in digital content creation, transforming animation and real-time applications.
Cubic Motion’s Pioneering Technology
Cubic Motion, based at Manchester Science Park, has carved a niche in developing advanced computer vision technology. This technology, which includes world-leading software for precise tracking in markerless video, stereo, and depth data, has significantly gained traction in the video game industry. It is trusted by leading developers and studios for producing high-quality animation with remarkable speed and precision. Beyond gaming, its applications are extending into real-time social virtual reality, gaming, and film production.
Investment and Strategic Partnership
GP Bullhound played a pivotal role as the exclusive financial advisor to Cubic Motion, aligning them with NorthEdge, a reputable UK private equity firm. With a reported £20 million fund, this partnership aims to empower Cubic Motion to broaden its scope. Dr Gareth Edwards, CEO of Cubic Motion, emphasised the invaluable role of GP Bullhound in this collaboration, stating that their sector knowledge was instrumental in identifying the best investment partner. This partnership promises to revolutionise content creation.
Vision for Future Expansion
With NorthEdge’s investment and expertise, Cubic Motion is poised for significant growth. The company plans to introduce an expanding range of licensed software solutions, bringing real-time vision and animation capabilities directly to clients and partners. This initiative is expected to transform the way digital content is created and consumed. It marks a pivotal shift in the industry, enhancing the realism and efficiency of content production processes.
GP Bullhound’s Strategic Advancements
This transaction marks GP Bullhound’s 15th transaction in 2017 alone, demonstrating their prowess in navigating complex investment landscapes. Their track record in advising category leaders in the computer vision sector is noteworthy, having completed significant transactions for clients like Seene and 13th Lab, acquired by Snapchat and Facebook, respectively. Alexis Scorer, a director at GP Bullhound, highlighted the significant opportunities these technologies present in transforming digital content creation across diverse, rapidly growing markets.
Enhancing Digital Content Creation
Cubic Motion’s technology continues to push the boundaries of what is possible in digital content creation. The implications for the entertainment industry are profound, offering new ways to produce content that is both immersive and interactive. As technology evolves, the lines between reality and digital environments are increasingly blurred, presenting exciting opportunities for both creators and consumers alike. The collaboration between Cubic Motion and NorthEdge is set to harness these possibilities fully.
Cubic Motion’s Role in the Industry
Positioned at the forefront of innovation, Cubic Motion is a key player in shaping the future of entertainment. Their technology not only supports high-quality animation but also facilitates groundbreaking real-time applications. As the demand for sophisticated content grows, Cubic Motion’s contributions ensure they remain a vital force in the industry, adapting and evolving to meet emerging challenges and opportunities.
Conclusion
The strategic partnership between Cubic Motion and NorthEdge, facilitated by GP Bullhound, heralds a new chapter in digital content creation. It underscores the transformative potential of advanced computer vision technology, paving the way for enhanced creative possibilities and industry growth.
The collaboration between Cubic Motion and NorthEdge, facilitated by GP Bullhound, highlights a significant leap in digital content innovation.
Their shared vision promises to elevate the standards of interactive media and bolster market growth.