The hair care sector takes a significant leap as a renowned brand appoints a leading PR and social media agency to enhance sales and brand visibility for its newest innovation in hair styling tools.
The hair care brand has engaged a Manchester-based PR and social media agency to propel awareness and market reach of its latest addition to their celebrated hair tool collection. This new electrical styling tool, designed by a celebrity stylist, aims to meet the needs of real women by featuring a three-in-one interchangeable system with adjustable heat and speed settings.
The appointed agency is tasked with boosting the product’s presence among both new and existing audiences. Their strategy includes media relations, expert positioning, and orchestrated events to highlight this breakthrough. The goal is to broaden the consumer base and position the new product as a competitive alternative to leading brands like Dyson, Shark, and Mermade.
Gemma Montgomery-Dickens, Marketing Director, underscored the importance of this launch by stating, ‘This is the first time we have invested in consumer PR for a number of years, so choosing the right partner was vital. [The agency] demonstrated a clear focus on delivery and results, and the team’s passion for our brand shone through. This is an important launch for us in the lead-up to a key season and [the agency] showed they will work as one of our team to make this a success.’
Jennifer O’Grady, founder of the agency, highlighted the ongoing challenges in the luxury haircare market, stating, ‘The brand continues to challenge the luxury haircare category with the launch of their latest high-performing styling tool, rivalling the performance of the market leaders, at less than half the price.’ O’Grady emphasised that their strategy focuses on ensuring the product’s performance and affordable luxury message resonates with key influencers and beauty media, particularly in the run-up to the crucial Christmas sales period.
This strategic partnership is poised to significantly amplify the profile of the new hair styling tool, positioning it as a formidable player in the competitive haircare market.
