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Steve Purdham Leads Cheshire’s Business Advisory Board

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Steve Purdham, a leading figure in the music technology industry, has been appointed as the chairman of Cheshire’s new Business Advisory Board. This initiative seeks to drive sustainable growth in Cheshire and Warrington, with Purdham’s expertise at the helm.

With a vision to make Cheshire the healthiest and most inclusive economy in the UK, the Business Advisory Board will provide strategic direction. This board includes diverse representatives from various sectors, emphasising a collaborative approach towards economic development.

The Formation of the Business Advisory Board

Steve Purdham, renowned for his entrepreneurial ventures in music technology, particularly the pioneering streaming service WE7, now leads the Cheshire Business Advisory Board. This board consists of 21 members, each a specialist in their field. The varied expertise includes pharmaceutical, tourism, and education representatives, all collaborating to enhance regional growth.

Cheshire’s Business Advisory Board aims to integrate diverse business insights into local government strategies. The collaboration between public and private sectors is seen as crucial to achieving sustainable growth, ensuring the region’s economy flourishes through balanced and inclusive economic planning.

Steve Purdham: A Visionary Leader

Purdham emphasises the importance of growth, drawing on his extensive experience to outline a forward-thinking economic strategy for Cheshire. He views the board as a vital link connecting sectors, fostering innovation, and growth.

His remarks underscore the need for cooperation between government entities and businesses. Such partnerships are essential for a thriving economy, he insists, and the board aims to facilitate these connections.

Strategic Objectives and Partnership

Regular updates and trend analysis are central to the board’s function, ensuring strategies remain relevant. They provide insight and feedback to local authorities, maintaining a dynamic response to changing economic needs.

Cllr Louise Gittins of Cheshire and Warrington’s sub-regional board highlights the councils’ long-standing collaboration. The board strengthens this, ensuring businesses remain central to economic strategies.

Cheshire’s Economic Potential

Cheshire is poised to become a leader in sustainable and inclusive growth within the UK. Its abundant resources and diverse commerce offer a competitive advantage that the new board seeks to leverage to enhance its economic standing.

Spearheaded by Purdham, the board is tasked with unlocking Cheshire’s full potential. Through collaboration, the region aims to set a benchmark for equitable development, assuring long-term prosperity.

Importance of Industry Collaboration

Industry collaboration is paramount in realising Cheshire’s economic ambitions. By aligning with government initiatives, the region can achieve comprehensive growth objectives.

The board acts as a bridge, facilitating dialogue between business leaders and government representatives. This ensures ideas translate into effective policies, driving economic success.

A Vision for the Future

Steve Purdham envisions a future where Cheshire’s economy is bolstered by innovation and inclusivity. By focusing on strategic partnerships and sustainable practices, the board sets the course for the region’s growth.

The Business Advisory Board aims to incorporate progressive strategies that address modern economic challenges. Purdham’s leadership is crucial in navigating this path, ensuring Cheshire’s economic resilience and advancement.


Under Steve Purdham’s leadership, Cheshire’s Business Advisory Board is well-positioned to achieve its ambitious economic goals. The region’s future looks promising, driven by innovation and strategic collaboration.

With a clear focus on sustainable and inclusive growth, the board is set to make Cheshire a prominent economic hub in the UK. Purdham’s vision and expertise are pivotal in realising this ambition.

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