Manchester-based global fashion brand marked its grand return to the LA scene last night with a highly anticipated, star-studded launch party at the iconic Hyde Sunset.
The event drew an all-star crowd of LA’s top industry tastemakers, fashionistas, and celebrities, celebrating the launch of a new storefront, highlighting the brand’s triumphant comeback and renewed presence in the US market. This new initiative is redefining social commerce by integrating thousands of creators into the shopping experience.
Creators receive personal pages to curate their favourite products, showcase shoppable TikTok and Instagram content, and engage directly with followers. This aims to elevate influencer strategy across key markets, offering creators increased opportunities to earn commissions, access campaign launches early, and attend exclusive events and influencer trips.
At the launch party, guests sipped on signature cocktails and indulged in delicious bites as they mingled and danced the night away. The event has set the stage for a series of high-profile campaigns, partnerships, and a promising new era in the industry.
The event signifies a significant step forward, hinting at a transformative phase filled with high-profile campaigns and partnerships.