Manchester-based MPD Group has officially rebranded to Sorted.Group, eyeing a significant global expansion. With deep industry expertise, it aims to revolutionise the delivery experience by bridging the ‘delivery experience gap’ that persists in eCommerce.
Understanding the Rebranding Move
Headquartered in Manchester, Sorted.Group has emerged from its roots as MPD Group to take on a global challenge. The change in brand is not merely cosmetic but a strategic repositioning to align with its expansive vision of revolutionising the delivery experience worldwide.
Led by a seasoned team with extensive expertise in tech, logistics, and retail, Sorted.Group is positioned to challenge the current limitations of the delivery sector. This rebranding is more than a name change; it’s a promise to innovate and lead the industry towards a future where consumer expectations are not just met but exceeded.
Addressing the ‘Delivery Experience Gap’
CEO David Grimes highlights a critical issue in the delivery sector—a noticeable gap between rising consumer expectations and what current delivery systems offer. This gap, according to Grimes, remains largely unaddressed since major innovations like Sunday delivery emerged.
The vision is to transform delivery into a seamless, customer-controlled experience. Today’s consumers demand the convenience of redirecting packages swiftly, paralleling the ease of ordering a taxi or streaming music. Sorted.Group’s mission is to deliver this simplicity.
Sorted’s Technological Edge
Sorted.Group’s innovative technology is set to make a significant impact, operating in 19 countries, 12 languages, and 9 currencies by the end of 2017.
The new Sorted app, launching later this year, promises a game-changing experience by merging all delivery and return communications into a comprehensive platform. Customers will have unprecedented control over their deliveries. The app will utilise platforms like Facebook and WhatsApp to streamline tracking and returns, enhancing the retailer-consumer interaction.
This technology signifies a pivotal shift for Sorted.Group, allowing it to integrate its logistics partners effectively into the user journey.
The Global Vision for Sorted.Group
Founded in 2010 by David Grimes, Sorted.Group has transcended its humble beginnings to become a global leader. The past seven years have seen it evolve from a kitchen-table startup to a major software company with a formidable market presence.
By the end of 2017, Sorted.Group projects a strong presence in numerous international markets. The company’s determination to innovate within the delivery industry is driving its ambition to expand its reach and influence further.
Consumer Expectations and Market Response
Consumer expectations today are heavily influenced by retail giants who continuously redefine delivery possibilities. Sorted.Group recognises this shift and is prepared to meet, if not surpass, these benchmarks.
The new app focuses on a personalised delivery experience, allowing consumers to control their logistics engagements as they would in other facets of modern digital life, such as social media interactions or online shopping.
Grimes has articulated a vision where delivery processes are as intuitive and customisable as possible, reflecting modern consumer habits and technological capabilities.
Building an Integrated Delivery Ecosystem
The introduction of Sorted.Hero and Sorted.Pro, along with MyParcelDelivery.com, underlines the company’s commitment to creating an integrated delivery ecosystem.
Each platform within Sorted.Group’s portfolio plays a crucial role in ensuring a seamless transition from the retailer to the consumer. This ecosystem aims to provide a unified service that brings immense value to all stakeholders involved.
Charting the Course for Future Delivery Innovations
Sorted.Group is at the forefront of redefining delivery expectations amidst the fast-paced advancements in eCommerce technology.
The company’s ongoing efforts to develop robust technology solutions underscore its commitment to enhancing consumer delivery experiences.
As Sorted.Group seeks to redefine the delivery landscape, it stands poised at the edge of significant technological and market advancements. Through strategic branding and innovative solutions, the company is well-equipped to meet the evolving demands of the global delivery market.