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Software giant and university back North East tech scene

software giant and university back north east tech scene business manchester

A major initiative in the North East aims to boost the region’s tech scene, thanks to the support of significant new sponsors.

Sage and Northumbria University have joined forces to back Digital Union, the largest network of digital, creative, and technology businesses in the area.

Collaboration for Tech Growth

Digital Union, the largest network of digital, creative, and technology businesses in the North East, has welcomed new sponsors. Sage and Northumbria University have become key supporters of this initiative, which aims to foster collaboration and promote growth in the region’s tech scene. These institutions will help set the agenda and contribute to various events throughout the year.

Driving the Vision Forward

Sage is a market leader in cloud business management solutions and has a long-standing connection to the region. The company aims to support Digital Union in driving its vision forward amid challenges such as Brexit. By sharing experiences and insights from over 35 years, Sage hopes to champion the local tech industry.

Andrew McFetrich, Talent Acquisition Partner at Sage, stated, “We’re passionate about working with entrepreneurs in this country. We’re excited to share some of our experiences with the industry.”

Strengthening the Collective Voice

Jim Mawdsley, CEO at business support agency Generator, highlighted the significance of this collaboration: “Collaboration is key as we attempt to bridge the digital and tech talent and skills gap in the North East.”

With the support of Sage and Northumbria University, Digital Union aims to strengthen its collective voice on the national stage, advocating for the region’s digital and tech sectors.

Educational Contributions

Northumbria University brings substantial academic expertise to the partnership. The institution is already renowned for its world-class research in digital design and technology. This collaboration provides significant learning opportunities for students and valuable resources for business partners.

Lucy Winskell OBE, Pro Vice-Chancellor at Northumbria University, said, “Our academics are carrying out world class research, creating new knowledge which is a powerful learning opportunity for our students and a valuable resource for our business partners.”

The university’s focus on entrepreneurial success aligns well with Digital Union’s goals. As the top-ranked UK university for graduate start-up businesses, Northumbria University has supported the development of over 200 companies in the past decade.

Enhancing Employability

Digital Union membership has surpassed 200 businesses, reflecting the growing interest in the region’s tech scene.

By fostering collaboration and providing access to crucial business support services, the network not only aids business growth but also enhances the employability of graduates.

Workshops and Seminars

Within their role as sponsors, Sage and Northumbria University will partake in a range of workshops, seminars, and networking events organized by Digital Union.

These events are designed to facilitate knowledge sharing and provide support to tech businesses, ensuring they can thrive in a competitive market.

Such initiatives are instrumental in bridging talent gaps and fostering innovation in the North East.

Support Amid Brexit Uncertainty

Digital Union plays a crucial role in supporting tech and digital businesses during uncertain times, particularly with the backdrop of Brexit.

The collaboration with Sage and Northumbria University aims to ensure that the region’s digital and tech scenes continue to thrive despite external challenges.


The collaboration between Sage, Northumbria University, and Digital Union promises to bring substantial benefits to the North East’s tech scene.

By leveraging their combined expertise and resources, these institutions aim to foster growth, enhance employability, and ensure the region’s tech industry continues to thrive. They will be instrumental in bridging talent gaps and driving innovation.

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