Social Chain, a leading agency renowned for its innovative engagement strategies, has been appointed by Superdry as their global social media partner. This partnership follows an intense competition and highlights Social Chain’s prowess in the digital marketing arena.
The collaboration is set to target key markets, including the UK, USA, and Germany, as they aim to enhance Superdry’s social media presence. This move promises to propel Superdry into becoming one of the most engaging fashion brands worldwide, building on Social Chain’s success with previous high-profile clients.
British fashion brand Superdry has appointed Social Chain as its global social media agency following a rigorous selection process. This collaboration signifies a strategic move by Superdry to enhance its social media strategy in key international markets. Social Chain, renowned for its innovative digital campaigns, will leverage its expertise to increase Superdry’s online engagement and visibility.
Superdry has set ambitious goals for this partnership, seeking to integrate Social Chain’s expertise as an extension of its own team. This synergy is expected to accelerate Superdry’s digital transformation and align with the company’s broader strategic objectives.
Oliver Yonchev, business director of Social Chain, expressed excitement about the partnership, highlighting the shared values between the two companies. “We’re incredibly thrilled to be working with Superdry,” he said. “Our team found the pitching process enriching, largely due to the professionalism and support from the Superdry team.”
Besides its core fashion offerings, Superdry has ventured into new areas, including sports and snow collections, as well as a premium line in collaboration with Idris Elba. This partnership aims to build on these successes by enhancing Superdry’s digital presence and creating deeper connections with its consumer base.
Social Chain’s acquisition of the viral gaming portfolio Devise further underscores its ambition and capability to innovate in the digital space. This multi-million-pound deal is reflective of Social Chain’s commitment to broadening its service offerings and client base.
Chris Jackson, Superdry’s social media manager, emphasized the importance of energy and creativity in selecting Social Chain for this role. “Our aim was to find an agency that could push our social strategy faster and harder in a new direction,” he noted. “Social Chain’s unique approach aligns perfectly with our aspirations.”
As Social Chain integrates with Superdry, they are looking ahead to an exciting and productive partnership. The forthcoming seasons will be crucial as they plan innovative campaigns for autumn and winter. This collaboration sets the stage for new milestones in Superdry’s digital journey.
The partnership between Social Chain and Superdry marks a significant step in the latter’s quest to redefine its social media strategies. By leveraging Social Chain’s expertise, Superdry is poised to achieve unprecedented levels of engagement and brand recognition across its key markets.
Together, they are set to embark on a transformative journey, focusing on creativity, innovation, and impactful social media presence that reflects Superdry’s core values.