Smoking Gun partners with Destination2 to enhance brand visibility and media presence.
- Smoking Gun aims to position Destination2 as a premier affordable luxury travel provider.
- The agency will boost online visibility through strategic PR campaigns.
- Destination2 offers exceptional deals on luxury holidays in sought-after locations.
- Key executives from both companies express enthusiasm for the partnership.
Smoking Gun, a renowned PR agency, has been appointed by Destination2 to elevate its consumer communication strategies. The agency is tasked with enhancing brand awareness, media salience, and online visibility, thereby positioning Destination2 as a leading provider in the affordable luxury travel sector.
Strategic public relations campaigns are central to Smoking Gun’s plan, ensuring a consistent flow of valuable backlinks and citations that will improve Destination2’s search engine rankings. This partnership aims to propel Destination2 upward in the competitive market by boosting its organic search presence.
Chester-based Destination2 is distinguished for offering premium holiday packages at competitive rates, with destinations including Dubai, the Maldives, Thailand, Mauritius, and the Caribbean. The collaboration with Smoking Gun focuses on amplifying Destination2’s market authority through eye-catching campaigns and a dynamic press office that capitalizes on media’s demand for expertly curated content.
Rick Guttridge, CEO of Smoking Gun, emphasized his company’s reputation for innovative PR strategies, expressing excitement for integrating Destination2 into their expanding client portfolio. “Smoking Gun’s reputation rests on devising and delivering game-changing activity for some of Britain’s most well-loved brands.” The agency is set to transform Destination2’s brand perception through creative campaigns and robust media engagement.
Destination2’s Chief Marketing Officer, Alan Harding, shared his confidence in Smoking Gun’s capacity to achieve significant media coverage. He recognized Smoking Gun’s deep understanding of the evolving media landscape and its strong connections within newsrooms. Harding stated, “At Destination2 we’re on a mission to put luxury travel into the reach of ordinary families, and we’re certain Smoking Gun will be a great partner to help us achieve this aim.”
This partnership is poised to significantly enhance Destination2’s presence in the luxury travel market.