Adtech firm Smartology has successfully closed a £2.8m Series A funding round. This funding is expected to play a pivotal role in its ambitious growth plans.
The London-based contextual advertising platform aims to leverage these funds to enhance product development and expand its presence in North America and across the EMEA region.
Investment Led by Committed Capital
The funding round was spearheaded by Committed Capital, which is a well-known investment firm. Their chairman, Tim Steel, has now joined the Smartology board as investment director.
“The SmartMatch digital advertising technology attracted considerable interest from our investor base and we are pleased to have helped finance the company’s growth ambitions,” said Steel.
This strategic move suggests a significant vote of confidence from investors in Smartology’s innovative advertising technology.
Smartology’s Advertising Solution
Smartology provides a unique advertising solution that contextually matches branded content with editorial articles online. This method is designed to enhance the relevance and effectiveness of advertisements.
Its media partners include prominent names such as Financial Times, The Economist, Dow Jones, Bloomberg, and Handelsblatt.
The ability to align advertisements closely with relevant content has attracted various high-profile clients, including Credit Suisse, HSBC, Swiss Re, Mischon de Reya, London Business School, and EY.
Challenges in the Marketing Sector
CEO Mark Bembridge highlighted several challenges currently faced by the marketing sector.
These include transparency, brand safety, viewability, ad fraud, and the proliferation of fake news.
Compliance with GDPR
With the advent of the GDPR era, data privacy has become a critical concern for businesses worldwide.
Smartology addresses this by offering solutions that ensure compliance with these stringent regulations.
Their technology enables CMOs to navigate these pressing issues while providing media owners with non-interruptive advertising opportunities and potentially increasing revenue.
Expansion Plans
The new funding will fuel Smartology’s expansion plans in North America and across the EMEA region.
This strategic move aims to broaden their market reach and bolster their competitive edge.
By focusing on these key regions, Smartology seeks to capitalise on the growing demand for advanced advertising solutions.
The Road Ahead for Smartology
The company’s ambition is to leverage the new funds for continuous innovation and product development.
The focus will be on enhancing their SmartMatch technology, aiming to set new standards in the adtech industry.
Investor Confidence
The participation of notable investors in this funding round reflects strong confidence in Smartology’s business model and future prospects.
The successful £2.8m funding round marks a significant milestone for Smartology, providing the impetus needed for its ambitious growth and expansion plans.
With a focus on innovation and compliance, the company is well-positioned to address current industry challenges and meet future demands.
