Small Giant Games, a Finnish mobile games developer, is setting its sights on becoming the next unicorn in the gaming industry.
Founded only five years ago, the company is now a major player on the global stage, showing remarkable progress and ambitious goals.
Originally established in Finland, Small Giant Games has swiftly climbed the ranks to become a noteworthy contender in the billion-dollar gaming market. Inspired by Finnish successes like Angry Birds and Clash of Clans, this company has captured international interest, achieving significant growth and recognition within a few short years.
Soininen emphasises the importance of monetisation in casual games. The ability to create games that provide both fun and deeper experiences enhances in-app purchase prospects, as seen in the success of titles like Candy Crush Saga. The team aimed to bridge the gap between casual gaming fun and role-playing depth.
The strategic use of direct marketing, including substantial investments in advertising, further propelled the game’s success. This approach demonstrated the importance of continuous engagement and adaptation to market trends.
With precise data analytics, the company confidently invested over $20 million in marketing, boosting user engagement and growth. Continuous updates and new features reflect their commitment to sustaining player interest.
The company aims to invest $80 million in user acquisition this year, intending to expand its reach and solidify its position in the competitive gaming industry.
Timo Soininen highlights the unique advantage of mutual support among Finnish gaming companies, contributing to the rapid scaling and shared success within the industry.
The business ethos—rooted in humility and continuous improvement—drives Small Giant Games to explore new opportunities, aiming to further unlock its potential in the gaming industry.
With its innovative approach and strategic market actions, Small Giant Games exemplifies the potential of small teams achieving remarkable results.
As they continue to push the boundaries of the gaming industry, their journey towards unicorn status serves as an inspiration for emerging companies globally.
