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Skills Shortage Drives Wage Inflation Amidst Talent Crunch

Skills Shortage Drives Wage Inflation Amidst Talent Crunch

The technology sector in the North West is grappling with a significant skills shortage. Companies find themselves compelled to raise wages to stay competitive.

According to Manchester Digital, nearly half of the tech firms in the region have increased salaries by an average of 10% across various roles.

Rising Wages in Developer Roles

In recent years, developer roles have seen an unprecedented wage increase, with a 16% rise marking the highest inflation for five consecutive years. Businesses are struggling to fill these roles, with 49% reporting a shortage of suitable candidates. This wage inflation is a testament to the fierce competition for developer talent, spurred by the relentless demand exceeding supply.

The escalating wages in the developer sector are not an isolated phenomenon. Digital marketing, business development, and IT roles have also experienced notable salary increases, indicating a broader trend across various tech disciplines. Companies are compelled to offer these premiums to attract scarce talent during a prolonged skills shortage crisis.

Challenges in Talent Retention

Talent retention remains a substantial challenge as companies navigate the complexities of maintaining skilled staff. Salary demands are a primary concern, yet the ability to support career progression is equally critical. The looming threat of competitors poaching valuable employees intensifies the struggle.

Businesses are forced to devise innovative strategies to retain talent, often going beyond mere wage adjustments. Offering career advancement opportunities and fostering a supportive environment are key considerations to ensure employee loyalty amidst a competitive landscape.

The Growing Demand for AI and Machine Learning Experts

Experts in artificial intelligence and machine learning are witnessing increased demand, as highlighted by the audit results. One in six businesses is particularly in need of professionals skilled in this burgeoning field.

The rapid evolution of AI technologies is driving companies to seek specialists who can navigate this complex landscape. This growing need further exacerbates the existing skills shortage, pushing firms to reevaluate their strategies for attracting and retaining talent.

Regional Insights and Economic Impact

The North West has emerged as a vibrant hub for technology businesses, attracting an increasing number of companies. However, this growth brings with it inadequacies in the talent pool, posing a significant challenge to economic sustainability.

Katie Gallagher, managing director at Manchester Digital, underscores the urgency of addressing the skills gap. “The North West is a competitive and exciting place to do business, but the skills shortage is a critical issue that needs immediate attention,” she notes.

The skills shortage threatens the financial stability of growing organisations. With wage inflation acting as a short-term solution, there’s a pressing need for collaborative efforts to address the root causes and ensure long-term sector viability.

The Financial Strain on Businesses

Rising wages present a financial challenge for many organisations, with the inflation of salaries potentially becoming unsustainable. While necessary to attract talent, these financial outlays can strain company resources.

Businesses are reconsidering their financial strategies, exploring alternative methods to manage the skills shortage without compromising fiscal health. Collaborations with educational institutions and training programs are potential avenues to mitigate these pressures while ensuring a steady influx of skilled professionals.

Collaborative Solutions to Bridge the Skills Gap

Addressing the skills shortage cannot fall solely on the shoulders of businesses. There is a significant role for educational providers, policymakers, and the industry at large to play in bridging these gaps.

By working together, these entities can create comprehensive strategies to develop necessary skill sets within the workforce. This collaboration is essential for sustaining the region’s competitiveness and ensuring future growth within the tech sector.

Looking Ahead: The Path Forward

A coordinated effort is essential to overcome the challenges posed by the skills shortage. Investment in training and education is crucial, alongside industry partnerships that promote skill development.

As companies continue to negotiate the complexities of a tight labour market, innovative solutions and proactive measures will be vital in securing a stable and skilled workforce.


The skills shortage problem necessitates strategic and collaborative efforts. Only by working together can the tech industry ensure a sustainable future. Investment in education and strategic partnerships will be key to overcoming this challenge.

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