Smart Media Group is set to implement a fresh phase of growth thanks to a new, substantial investment from M Core Ventures. While the exact amount remains confidential, the backing is described as seven figures.
This significant financial boost will allow M Core Ventures to acquire a minority stake in the company, enabling Smart Media Group to expand both its workforce and its digital advertising reach across the UK and Europe.
Significant Investment Boosts Growth
Smart Media Group has entered a new phase of growth after receiving a substantial investment from M Core Ventures. The exact amount remains undisclosed but is reported to be in the seven-figure range. This investment allows M Core Ventures to take a minority share in the company.
Expansion Plans
Smart Media Group is the umbrella for Smart Outdoor, Smart Vision, Smart Communications, and Smart Media Buying. The company aims to use the new funds to expand its market presence both in the UK and Europe. They also plan to hire 15 new employees within the next year, bringing the total staff count to 42.
Mark Clancey’s Vision
Mark Clancey, Chief Commercial Officer of Smart Outdoor & Smart Media, highlighted the significance of this investment. He stated that partnering with M Core Ventures will help futureproof the business and create a media hub in the North East. Clancey emphasised that investing in local talent would drive the business forward.
Current Operations and Future Goals
Smart Outdoor is currently the largest provider of large-format digital out-of-home advertising screens in North East England. The company operates 450 screens across the UK, including locations like Tyne Tunnel, Tyne Bridge, A19, and Murrayfield stadium. They plan to expand this number to 2,000 screens by the end of 2025.
Technological Advancements
The investment will enable Smart Media Group to enhance its technological capabilities and customer service. Mark Catterall, the CEO of Smart Media Group, expressed excitement about the partnership with M Core Ventures. He believes that the investment will make Smart Media Group one of the largest media estates in the UK.
M Core Ventures’ Perspective
M Core Ventures serves as the corporate venture capital arm of M Core, a pan-European property collective. The group has a combined portfolio worth over £5.3 billion. Max Percy, CEO of M Core Ventures, expressed enthusiasm about the partnership. He highlighted the scalability of the digital out-of-home (DOOH) market and the synergistic benefits of the investment.
Impact on the North East
The new investment is expected to have a positive impact on the North East, creating jobs and boosting the local economy. Smart Media Group aims to make the region a media hub through this expansion. Local talent will play a crucial role in this growth.
Customer Experience
Smart Media Group plans to maintain its focus on customer satisfaction. The investment will allow the company to continue providing excellent service while expanding its range of offerings. This focus on customer service is seen as a key factor in their growth strategy.
Market Position
The substantial investment positions Smart Media Group for significant growth in the UK and European markets. With enhanced technological capabilities and an expanded workforce, the company is poised to become a major player in the media industry. The partnership with M Core Ventures is expected to bring numerous benefits and drive future success.
In conclusion, the substantial investment from M Core Ventures marks a pivotal moment for Smart Media Group. Their expansion plans and technological advancements highlight a promising future in the UK and European markets.
This partnership not only benefits the company but also positively impacts the North East economy. With a focus on customer satisfaction and local talent, Smart Media Group is poised for significant growth.