N Brown is set to significantly increase its marketing expenditure as it seeks to elevate brand awareness. This initiative, epitomised by a notable investment in the Autumn/Winter 24 launch of one of its brands, marks a pivotal moment for the inclusive fashion sector.
The Autumn/Winter 24 campaign, titled ‘Find That Feeling’, introduces a strategic shift for the brand, aspiring to become the UK’s leading inclusive fashion brand for women. General Manager Heidi Kenyon-Smith articulated the brand’s vision, stating, ‘Making customers look and feel amazing has always been our superpower: it’s what we do better than anyone else. But this year, we’re amplifying our efforts to be the UK’s number one inclusive fashion brand for women.’
Kenyon-Smith further explained the customer-centric approach, noting, ‘We’ve put our customer at the centre of every decision; we’ve crafted aspirational, relevant products that are beautifully designed and give her more style choice in key categories she loves.’ She emphasised the importance of fashion and fit, asserting, ‘Our customer doesn’t want to compromise on fashion for fit – she expects both – and we’re determined to empower her with trend-led pieces that provide a unique offering: the feeling that every body is welcome.’
The campaign, designed to foster an emotional connection with its customers, aims to highlight the brand’s elevated fashion offering. Scheduled to run from 3rd September until the end of October, ‘Find That Feeling’ will span multiple platforms including social media, video on demand, out-of-home advertising, and an integrated partnership with Mail Metro Media.
This significant investment underscores the brand’s commitment to inclusivity and customer satisfaction. As ‘Find That Feeling’ unfolds across various media channels, it sets a new standard in the inclusive fashion market, aiming to empower women by ensuring that no compromises are made between fashion and fit.