In a significant move, Sigma, a renowned user experience agency, has appointed Lars Kry as the new board chair. This change comes amidst a dynamic phase of growth and strategic restructuring for the company.
With Sigma experiencing a surge in new client acquisitions, the role of Lars Kry, who also serves as CEO of Sigma’s Swedish parent company, is poised to be pivotal in steering the agency towards continued success.
Sigma, a leading user experience agency, has welcomed Lars Kry as its new board chair, marking a pivotal moment in its strategic governance restructuring. This decision follows a series of significant client acquisitions that highlight Sigma’s growth and adaptability in an evolving market.
Lars Kry, while assuming the role of board chair, continues his responsibilities as CEO of Sigma IT Consulting. This dual role is expected to foster stronger ties between the UK team and the international operations, enhancing Sigma’s global influence and client offerings.
With offices in Macclesfield and Cambridge, Sigma has increased its team to 30 strong and is on track for a promising financial year with projected sales reaching £4 million.
Sigma’s recent contract extensions with industry leaders like Sport England and AstraZeneca underscore its commitment to delivering bespoke digital solutions.
Under the leadership of Hilary Stephenson, Sigma UK is placing an increased emphasis on service design and user experience challenges that transcend digital interfaces.
Sigma continues to innovate with its digital events, such as the upcoming Camp Digital in May, showcasing its thought leadership in the industry.
Expressing enthusiasm over his new role, Lars Kry stated, “It is with great pride and joy that I join the team as chair, seeing immense potential in our offerings and customer base.”
Sigma’s strategic appointment of Lars Kry as board chair marks a new era of leadership aimed at enhancing its market position. With a robust growth strategy and dedication to innovative user experience solutions, Sigma stands poised for continued success in a competitive digital landscape.