Huddersfield Town AFC has embarked on a ‘seven-figure’ rebranding initiative, orchestrated by Fantastic Media. This bold move aims at rekindling community pride and achieving Premier League ambitions.
The club’s new American owners have partnered with Leeds-based Fantastic Media to rejuvenate Huddersfield Town’s identity, focusing on inspiring both the local community and the football team.
Rebranding Efforts
Huddersfield Town AFC is undergoing a comprehensive rebrand, with a ‘seven-figure’ investment aimed at transforming the club’s image. This initiative, led by Fantastic Media, is designed to invigorate both existing and lapsed fans and galvanize stakeholders. The campaign is built around the mantra ‘Everything Together’, reflecting a deep sense of community and unity.
Promotional Campaign
The ‘Everything Together’ campaign will involve a wide array of promotional activities. These include extensive out-of-home advertising such as national press ads, 48-sheet billboards, digital screens, lamp post banners, and building takeovers. This advertising blitz is set to coincide with the start of the football season and the club’s first home fixture on August 17.
Community and Fan Engagement
A fan survey, which received input from over 350 participants, played a crucial role in shaping the campaign’s focus. The survey results highlighted a need for unity and a positive shift in mentality.
Physical Upgrades
Additionally, the Huddersfield Town Academy has been upgraded to Category Three status. This comes seven years after its downgrade and aims to nurture young talent from the age of eight.
Leadership Insights
HTAFC’s Jake Edwards added, “The collaborative efforts of Fantastic Media and my team promise to herald a new chapter of limitless potential and community pride for the club and the town.”
Historical Collaborations
The current rebranding efforts look to build on this success, aiming for even greater heights.
Future Aspirations
Jake Edwards believes there’s no reason why the club can’t return to the Premier League. “There is no ceiling to our success anymore,” he claimed.
Huddersfield Town AFC’s extensive rebranding efforts reflect a deep-seated commitment to both the club and the community.
With significant investments and a focus on unity and ambition, the club is positioning itself for a promising future in English football.