Juventus have initiated the launch of a cryptocurrency fan token to enhance their global fan engagement. The club acknowledges a fanbase of 340 million and a social media following of 60 million individuals. This initiative aims to particularly involve fans based outside Europe in a more immersive fan experience.
The tradeable Fan Token will enable fans worldwide to interact through a mobile voting and polling platform. This system will allow the club to conduct ballots among its supporters, facilitating a platform where fans’ voices can be heard.
Fans will have the opportunity to acquire these tokens through a scheme termed as a Fan Token Offering. The club, in collaboration with Socios.com, intends to release the Fan Token by the first quarter of 2019.
Giorgio Ricci, co-chief revenue officer and head of global partnerships and corporate revenues at Juventus, remarked, “Juventus is glad to welcome Socios.com to our partners. At the club, we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com, we believe we can offer new opportunities to our worldwide fan base to engage in a cutting-edge way with their favourite club.”
Alexandre Dreyfus, CEO and founder of Socios.com, added, “As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer. Our long-term aim is to onboard more than 50 football clubs and we hope to inject an additional $300 million into the sports economy over the next few years. We have started at the very top, with some of the biggest names in football, and our ambition is to build the world’s biggest global football community and marketplace for football fans alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
The Juventus Official Fan Token will exclusively be available through Socios.com and will be tradeable against the platform’s native token, $CHZ.
This initiative by Juventus and Socios.com represents a significant step in integrating blockchain technology within the sporting sector, accentuating the club’s commitment to innovation and global fan interaction.