Manchester-based communications agency is set to revolutionise the hospitality scene in the North West with a groundbreaking partnership.
Scoop has joined forces with Shuffle, a new hospitality platform aiming to change the investment landscape for local venues.
Innovative Investment Model
Shuffle is pioneering a novel investment model for hospitality owners in Manchester. By providing upfront investment to successful local venues, Shuffle unlocks opportunities for commercial growth such as new site openings, kitchen refurbishments, and updated interiors. This approach promises to enhance the dynamism and competitiveness of the local hospitality sector.
Consumer Rewards App
In addition to its investment model, Shuffle is launching a consumer-facing app. This app rewards users for their patronage at Shuffle-partnered venues through a unique concept of randomised rewards. Users can receive a random cashback amount ranging from a minimum of 5% up to a full 100% of their bill, enhancing the appeal of these venues.
The app aims to create a win-win situation, encouraging consumers to frequent local establishments while providing venues with a loyal customer base. This innovative reward system is set to attract significant attention and drive consumer engagement.
Scoop’s Role in the Partnership
As experts in B2C & B2B strategic communications for hospitality businesses, Scoop will spearhead the full launch campaign for Shuffle. This includes media relations, marketing, and brand strategy support, all aimed at making Shuffle the most downloaded consumer hospitality rewards app in Manchester.
Pippa Nixon, Managing Director of Scoop, expressed her enthusiasm, stating, “As a growing Manchester-based agency, we’re super excited to use our expertise to support another start-up, and its mission to champion the hospitality industry in the North West is something we’re seriously passionate about.”
Scoop’s involvement from the beginning stages ensures a cohesive and well-executed campaign. Their comprehensive range of services will be pivotal in building Shuffle’s brand with purpose and precision.
Endorsement from Shuffle
Ollie Purdue, Co-Founder and CEO of Shuffle, acknowledged the invaluable support from Scoop. He remarked, “Scoop are experts in Manchester’s hospitality network and have supported us with initial introductions and building a full brand strategy through to implementation of marketing, social & PR campaigns. We look forward to continuing to work with the team to launch Shuffle with impact and see the benefits for Manchester’s hospitality owners and its customers.”
This endorsement highlights the trust and confidence Shuffle places in Scoop’s capabilities. The collaboration is poised to yield significant benefits for both parties and the broader hospitality sector.
Scoop’s Track Record
Now in its fourth year, Scoop has an impressive portfolio of brand communications across various sectors including F&B, hospitality, leisure, property, and events. Their recent projects include launching the 27th Rudy’s Neapolitan Pizza restaurant in the UK, showcasing their expertise and success in the industry.
Scoop’s extensive roster also features prominent names such as Big Fang Collective, NQ64, Albert’s Schloss, Northern Restaurant & Bar, 200 Degrees, and others. Their track record underscores their capability to handle high-profile and ambitious projects.
Future Prospects
The partnership between Scoop and Shuffle represents a significant development in the North West’s hospitality landscape. With Scoop’s comprehensive approach and Shuffle’s innovative concepts, the local hospitality sector is set for transformative growth.
This collaboration is expected to serve as a model for future initiatives in the region, fostering a culture of innovation and strategic investment. By supporting start-ups like Shuffle, Scoop is playing a crucial role in shaping the future of hospitality in the North West.
Conclusion
Scoop’s collaboration with Shuffle exemplifies the potential for innovative partnerships to drive growth and success in the hospitality sector.
This initiative not only benefits the immediate stakeholders but also promises a ripple effect of positive change throughout the industry.
Scoop and Shuffle’s partnership heralds a new era for the hospitality industry in Manchester. With their combined expertise and innovative approaches, they are set to redefine the standards of success and growth in the sector.
The collaboration promises substantial benefits for both hospitality owners and consumers, highlighting the importance of strategic investment and innovative reward systems.