Bauer Media Audio UK has appointed David Salt as the new Deputy Director of Audio.
In his new role, Salt will concentrate on the group’s digital platform, Rayo, which will feature all of Bauer’s audio brands and content.
David Salt’s New Role
Formerly the Deputy Content Director for Greatest Hits Radio, David Salt now steps into the role of Deputy Director of Audio.
Salt’s promotion comes just a week after RAJARS reported a 30% year-on-year growth for the Greatest Hits Radio brand.
Vision and Passion
David expressed his excitement about his new position, saying, “I’m delighted to take on this new role and am looking forward to working alongside Gary Stein and with the brilliant teams here at Bauer Media Audio UK.”
Salt highlighted the “exciting change” happening at Bauer and within the wider audio landscape, noting the company’s potential to lead with their well-loved brands.
Gary Stein’s Acknowledgement
Gary Stein, Bauer Media Director of Audio, praised Salt’s contributions, stating, “David has been a crucial part of the team whose creative vision and passion for audio has seen Greatest Hits Radio become the nation’s most listened to commercial radio station.”
Stein looks forward to seeing Salt bring his vision and passion to their other brands, driving innovation and collaboration in both traditional and digital audio spaces.
Impact on Bauer’s Growth
Salt’s promotion is seen as a strategic move to harness his experience and expertise for the growth of Bauer’s digital and traditional audio sectors.
With the Rayo platform, Bauer aims to consolidate its audio offerings, making it easier for listeners to access their favourite content.
Future Plans
In his new role, Salt will spearhead initiatives to strengthen Bauer’s presence in the digital audio market.
He is expected to lead the way in developing new audio content and enhancing existing programmes, ensuring Bauer remains competitive.
Industry Recognition
David Salt’s track record shows a history of innovation and excellence in the audio industry.
His recent achievements with Greatest Hits Radio demonstrate his capability to elevate Bauer’s other brands.
Conclusion
Salt’s promotion signifies Bauer’s commitment to innovation and excellence in the audio industry.
The company’s focus on digital platforms like Rayo is expected to drive future growth and success.
David Salt’s appointment as Deputy Director of Audio at Bauer marks a new era of growth and innovation.
His expertise and vision are set to lead the company in both traditional and digital audio spaces.