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Sales Team Strengthened with 120 Years of Expertise

sales team strengthened with 120 years of expertise business manchester

In an ambitious move to bolster its market presence, a company has significantly expanded its sales team.

This decision reflects confidence in the future as well as a growing customer portfolio.

Expansion of Sales Team

The chemical manufacturer and distributor has doubled the strength of its sales team. This strategic expansion was achieved through the appointment of new sales managers from various industry sectors.

The promotion of a new sales director, along with five recent appointments, brings more than 120 years of combined experience to the team. This move underscores the company’s vision for future growth and its commitment to serving an expanding customer base.

Leadership and Vision

Marc Helliwell, now the sales director, expressed confidence in the new team’s ability to deliver the company’s ambitious growth strategy. He stated, “We have seen our customer base grow consistently over the last couple of years and this has been reflected in the expansion of the sales team.”

Helliwell highlighted that the new team members were selected for their specific skill sets, which will be invaluable as the company enters its next phase of development.

Experienced Professionals Joining the Team

The new team includes David Wright, who has worked for many of the biggest names in the chemical industry. Wright was particularly drawn to the company due to its excellent infrastructure and independent, family-owned status.

Andy Armstrong and John Durrant bring unparalleled experience to the team. Armstrong has a remarkable 40 years of sales experience, while Durrant has spent 45 years in the chemical industry.

Both Armstrong and Durrant were attracted to the company’s ambitious growth plans and its agile decision-making processes.

Specialist Advisors

The newly bolstered team is further strengthened by the addition of Helen Farrar and Tom Windsor. Farrar, who joins from a chemicals ingredients business, will serve as a specialist advisor to the food and beverage division.

Tom Windsor has transitioned from another department within the company to join the sales team, bringing with him a deep understanding of the company’s operations. This internal move is expected to enhance team synergy.

Strategic Importance of Expansion

This expansion is not merely a numerical growth but a strategic enhancement of the team’s capabilities. Each new member brings a unique set of skills and experiences, ensuring that the team is well-equipped to meet market demands.

The company’s commitment to strategic hiring demonstrates its proactive approach to growth and adaptability in an ever-changing market landscape.

By integrating both seasoned professionals and emerging talents, the company aims to foster a dynamic and innovative sales environment.

Company Background

Founded in 1973, the company has a long history of providing chemicals and related services across the UK and Europe.

Based in Cross Hills, the company has built a reputation for reliability and quality over the decades, contributing to its strong market position.

Future Prospects

With the expanded team in place, the company is poised for continued growth and success.

The diverse range of skills and expertise within the team will be instrumental in driving the company’s future initiatives and achieving its strategic goals.

Employee Perspectives

Team members have expressed enthusiasm about the new appointments and promotions, looking forward to the opportunities and challenges ahead.


This strategic expansion underscores the company’s confidence in its growth trajectory and commitment to excellence. The addition of skilled professionals to the sales team is a testament to its forward-thinking approach and dedication to customer satisfaction.

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