Cath Keers has joined Sage as a non-executive director, commencing 1st July.
With extensive leadership experience in top companies, Keers aims to bring transformative insights to Sage’s boardroom.
The appointment of Cath Keers as a non-executive director marks a significant enhancement in the leadership of the Newcastle-based software leader, Sage. Keers brings substantial digital and customer experience, contributing valuable perspectives to the company’s strategic direction.
Sage’s Chairman, Donald Brydon, expressed his optimism about Keers’ appointment, highlighting her extensive background in high-profile companies such as Royal Mail Group PLC and TalkTalk Telecom Group PLC. “Cath brings a wealth of digital and customer experience and we believe she will bring some excellent insight to the board,” Brydon remarked.
Cath Keers is well-regarded for her prolific career across various major corporations. Her tenure includes marketing and business development roles at Sky, Avon, and Next, each contributing to her vast expertise.
In addition to her new role at Sage, Keers serves as a non-executive director at Royal Mail Group, TalkTalk Telecom Group, and LV=. This mix of experience elevates her capacity to guide Sage’s strategic initiatives.
Keers is set to commence her role at Sage on 1st July, a critical period for the company as it continues to innovate in a competitive tech landscape.
Her appointment coincides with Sage’s ongoing efforts to integrate digital transformation and improve customer relations, strategically positioning itself to navigate industry challenges.
Cath Keers’ role at Sage is expected to influence both immediate and long-term company strategies, enabling a refined focus on digital growth and customer engagement.
Her diverse experience will be pivotal in framing strategies that leverage digital advances, thus enhancing Sage’s competitive edge in the software industry.
Industry analysts have responded positively to Keers’ appointment, citing her reputation for driving digital change as a catalyst for Sage’s evolving strategy.
The appointment reflects a broader trend of tech companies seeking leaders with strong digital acumen to steer future growth, making Keers’ experience especially relevant.
With Keers on board, Sage is expected to refine its approach to digital innovation, aligning with modern customer expectations.
This strategic move underscores Sage’s commitment to enhancing board expertise and ensuring the company remains at the forefront of the tech sector.
Cath Keers’ appointment embodies Sage’s strategic intent to fortify its leadership with digital and customer-centric expertise.
Her role promises a potent influence on Sage’s growth trajectory, ensuring the company is primed for future success.
