Ruth Badger, renowned for her runner-up position on The Apprentice, asserts that technology is increasingly appealing to women. The industry has undergone significant changes, broadening its allure beyond traditional stereotypes.
As society becomes more digitised, Badger highlights the evolving role of technology in businesses and households alike. She cites the transformation over the past decade, with advancements that have reshaped both social interaction and professional environments.
Ruth Badger, having established her consultancy, has a proven track record of aiding 361 businesses, with 358 still operating today. Her ventures, including Everything Tech, Everything Comms, and Dev Capsule, showcase her expertise in the tech sector.
Her experience on The Apprentice spotlighted her entrepreneurial spirit. Despite technology’s male-dominated reputation, Badger broke barriers and maintains a successful presence in the industry.
Technology has dramatically changed over the last 10 to 15 years. Today, platforms like Facebook and Twitter dominate our lives, unlike when Badger entered The Apprentice without such tools.
Back then, mobile phones were basic, and text messaging was novel. Such rapid advancement reflects the increasing integration of tech in daily life and business operations.
Badger describes technology as the ‘fourth commodity’ necessary for trading, business management, and household operations. Its essential role marks a shift from its previous niche status.
She notes that technology’s integration into businesses and homes has increased its appeal, particularly among women. This shift could drive further gender equality in tech roles.
By becoming indispensable, technology now appeals to a broader demographic, including women who may have previously overlooked such careers.
Events like the UKFast ‘In our own words’ discussion mark progress in addressing gender disparity. Badger argues these initiatives will succeed in bridging gaps in the western world.
Despite corporate inequalities, Badger encourages women to challenge the status quo. Her personal experience reflects a belief in competency over gender, pushing through perceived boundaries.
The UKFast event gained wide attention, amassing four million Twitter impressions. This highlights the power of social media in promoting gender equality discussions.
Speakers like Elizabeth Clark and Laura Bartlett contributed, showcasing diverse perspectives in tech. Their shared experiences underline the shared effort to disrupt gender norms in the industry.
Having never encountered a glass ceiling herself, Badger credits her upbringing for her success in male-dominated environments. She values skills and attitude over gender.
Her narrative encourages a merit-based approach, rejecting bias in technology roles. This perspective inspires others to advocate for equal opportunities regardless of background.
Badger remains optimistic about women’s future in tech, citing current trends as evidence of ongoing change. The transformative power of technology offers opportunities for inclusivity.
The shift in technology’s role presents new opportunities for women in tech. Ruth Badger’s insights reflect an industry on the cusp of greater gender diversity and inclusion.