In a significant win for technological innovation, Ruler Analytics emerged victorious at the Northern Stars pitch event in Liverpool. The competition, held on a Thursday evening, saw nine companies pitching to a panel of esteemed judges.
The Competition Unfolds
Ruler Analytics clinched the victory during the second of three Northern Stars pitch events. The competition was intense, with each company allotted just three minutes to impress the panel. The judges comprised industry leaders, including Grant Thornton’s Gaynor Dykes and Adam Gillett of Crowdcube, accompanied by Volker Hirsch of Tech North Advocates, and GP Bullhound analyst Ed Prior.
The Northern Stars competition, launched in 2015, seeks to identify and promote leading tech start-ups in Northern England. Its objective is to support ambitious digital entrepreneurs. Other contenders such as AlgoLib, Bee Industrious, and Calls9 also made notable impressions, with all maintaining a chance to reach the grand final.
Ruler Analytics’ Cutting-Edge Innovation
Ruler Analytics stands out with its sophisticated visitor-level marketing attribution tool designed for marketing professionals. This Liverpool-based start-up, co-founded by Daniel Reilly and Ian Leadbetter, addresses a prevalent gap in website analytics. Its platform adeptly connects revenue with client interactions, thus closing the loop between marketing investments and sales results.
By matching real customer form fills, live chat interactions, and phone calls against marketing campaigns and keywords, Ruler Analytics integrates this valuable data into a client’s CRM. This method allows businesses to measure the success of their marketing strategies based on actual revenue generated, marking a significant advancement in the industry.
Driving Success Through Innovation
The triumph at the Northern Stars pitch event underscores Ruler Analytics’ commitment to innovation and excellence. “We feel privileged to have won,” stated Daniel Reilly, director of Ruler Analytics. This win is expected to amplify their message and efforts globally.
Reilly attributes their success to the dedicated team behind the scenes, working tirelessly to deliver top-tier service, deep insights, and innovative features to a growing clientele. The company’s progress over the past two years has undoubtedly played a pivotal role in securing this accolade.
Strategic Vision for the Future
Ruler Analytics is not just about providing data but also about transforming how businesses approach marketing analytics. Their focus on bridging the gap between marketing and sales is a testament to their forward-thinking strategy.
The company’s innovative approach enables clients to make decisions informed by precise analytics, ultimately leading to optimised marketing campaigns and improved revenue streams.
A Journey Towards the Grand Final
With this victory, Ruler Analytics secures a place in the grand final of the Northern Stars pitch competition, scheduled for 16th November. This prestigious event will showcase the best tech talent from the North of England.
The other competitors still have an opportunity to join them, provided they meet the stringent selection criteria. The grand final promises to be a remarkable event, celebrating technological advancements and entrepreneurial spirit.
Continued Growth and Expansion
Looking ahead, Ruler Analytics aims to expand their presence and influence on a global scale, leveraging their recent achievements. The competition win in Liverpool is a stepping stone towards achieving broader recognition and reach.
As the company continues to innovate and expand its offerings, the anticipation for what lies ahead grows. Their commitment to excellence and innovation remains at the forefront of their operations.
Reflections on the Competition
The Northern Stars pitch competition highlights the dynamic nature of the tech industry in the North of England. Events like these not only foster innovation but also provide a platform for budding entrepreneurs to showcase their breakthroughs.
Ruler Analytics’ victory at the Northern Stars pitch event marks a significant milestone for the company. Their success is built on innovation and a strong team ethos, offering promising prospects for future growth. Their journey exemplifies the potential within the tech industry to drive meaningful change.