A Blackpool-based family firm is planning significant portfolio expansion, driven by its Roadshow Promotions business.
The Greenley family, led by father-daughter duo Stuart and Natasha Greenley, is evolving from one entity into a diversified enterprise with representation in multiple sectors. Originally founded as Roadshow Promotions, the company has established itself as the owner of the largest fleet of promotional buses in the UK. Serving high-profile clients such as Johnson & Johnson, Edwards Lifesciences, and the British Heart Foundation, their promotional single and double-decker buses are instrumental in raising awareness for organisations through tours across the UK and Europe.
This success has provided a solid foundation for the family’s ambitious expansion plans. They have reinvested profits from these contracts into strategic growth. Their expansion strategy is three-pronged: organic growth of their core business, targeted acquisitions, and diversification into complementary and new sectors.
To capitalise on the digital economy, the Greenleys merged with a Blackpool-based digital media company to create Roadshow Media and Roadshow Digital. These subsidiaries specialise in website design, SEO, and digital consultancy, extending their reach into the digital marketing sphere.
Over the past two years, they have diversified their offerings by launching Roadshow Security, which provides security services to the leisure, hospitality, and retail sectors. This new venture proudly mentions prestigious clients such as Haven’s Cala Gran and Marton Mere holiday parks.
Additionally, the Greenley family established Roadshow Conversions, a company dedicated to converting vehicles and buses into static assets for various businesses. Roadshow Conversions also supplies portable washrooms to construction sites and festivals, thereby broadening their service range.
The Greenley family maintains a ‘buy local’ philosophy, partnering with local suppliers for marketing, branded bus livery, and accountancy services. Over the past year, the group’s workforce has expanded significantly, with plans for continued recruitment.
The Greenley family’s strategic initiatives demonstrate their forward-thinking approach and commitment to growth, ensuring their continued success across multiple sectors.