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Reward Bolsters Regional Presence with North West Sales Director Appointment

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Reward Finance Group has taken a significant step to enhance its operations in the North West by appointing Harriet Gibbs as the new Sales Director. This strategic move is expected to drive substantial growth and reinforce the firm’s commitment to providing high-performance funding solutions.

With over 10 years of experience in the finance sector, Gibbs brings a wealth of expertise and industry knowledge to her new role. She has been a pivotal part of Reward since 2021, and her promotion signals the company’s ambition to expand its influence and capabilities in the region.

Strengthening the North West Team

Reward Finance Group, known for its pioneering role in alternative finance, has promoted Harriet Gibbs to the position of Sales Director in the North West. This promotion is part of a broader strategy to strengthen the company’s foothold in the region and drive business growth.

Gibbs will lead the sales team at the Manchester office, focusing on expanding the lender’s introducer and broker network. Her role will also involve building stronger connections with existing and potential customers, enhancing the company’s market presence.

New Responsibilities and Strategic Goals

In her new role, Gibbs will be responsible for developing and executing Reward’s sales strategy. This includes the ambitious goal of doubling the company’s lending capabilities in the North West over the next few years.

Additionally, Gibbs will spearhead the launch of an expanded product offering, further solidifying Reward’s position as a leader in the alternative finance sector. Her contributions are expected to significantly impact the company’s growth trajectory.

Statements from Key Figures

Harriet Gibbs commented on her new role, stating, “Reward is a leading provider in the alternative finance space. We help clients achieve growth and success thanks to our unique, fast and flexible funding solutions.”

She added, “Over the last three years I have worked shoulder to shoulder with clients and colleagues at the forefront of the industry, and I’m looking to build on this in my new role with an ambitious and energetic team behind me.”

Steve Noble, Reward’s Regional Managing Director, expressed his excitement about Gibbs’s promotion, saying, “It is a very exciting time at Reward, and this investment in the team allows us to better help entrepreneurial people and businesses thrive.”

Impact on the Alternative Finance Market

Reward Finance Group has established itself as an authority in the alternative finance industry by filling the gap left by traditional funding sources. Gibbs’s appointment as Sales Director is expected to enhance the company’s ability to offer dependable funding through an expert team.

Harriet’s leadership will be instrumental in driving forward the company’s mission, particularly in the North West region. This move underscores Reward’s commitment to innovation and excellence in financial solutions.

The Future of Reward Finance Group

Looking ahead, Reward Finance Group aims to continue setting the standard in the alternative finance sector. The company’s strategy includes broadening its product offerings and increasing its lending capacity.

With Harriet Gibbs at the helm of the North West sales team, Reward is poised to achieve its ambitious growth targets. The company’s focus on strong customer relationships and a robust introducer network will be key to its ongoing success.

Conclusion

Harriet Gibbs’s appointment as Sales Director marks a new chapter for Reward Finance Group in the North West. Her extensive experience and strategic vision are set to play a crucial role in driving the company’s growth and expanding its market presence.

Reward’s commitment to providing innovative and flexible funding solutions remains unwavering, and Gibbs’s leadership is expected to further strengthen the company’s position as a leader in alternative finance.


Harriet Gibbs’s promotion to Sales Director is a pivotal step for Reward Finance Group’s growth in the North West. Her expertise and strategic approach are expected to drive significant business expansion.

Reward’s focus on enhancing its product offerings and customer relationships will be crucial in achieving its ambitious goals. Gibbs’s leadership promises a bright future for the company’s operations in the region.

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