fresh-range, a dynamic entity in food technology, has swiftly surpassed its £300,000 crowdfunding goal, reflecting robust investor confidence.
This achievement highlights a burgeoning interest in innovative food supply chain solutions that stress sustainability and local sourcing.
Bristol-based food tech company fresh-range achieved a remarkable feat by surpassing its £300,000 crowdfunding target within just 24 hours. This rapid success underscores the strong investor confidence in the firm’s innovative approach to redefining food supply chains. By sourcing directly from local producers and delivering efficiently to retail and catering markets, fresh-range’s strategy resonates with modern consumer demands for sustainability and transparency.
Senior campaigns associate at Seedrs, Tom Horbye, expressed delight at fresh-range’s achievement. This milestone is a testament to the public’s eagerness for a reformed food system and fresh-range’s potential to drive significant change within the sector. The company’s campaign continues to attract interest as it moves into an overfunding phase.
CEO Rich Osborn, who co-founded the company in 2014 with his brother Steve and friend Lee Butler, emphasises the compelling need for an alternative approach to food supply. He notes, The enthusiasm from investors clearly indicates a shared belief in the fresh-range team’s ability to transform the industry. Fresh-range aims to disrupt the £97 billion UK food industry through its sustainable, short, and fast supply chain.
Osborn has consistently advocated for the importance of supporting local producers. He remarked, There’s plenty of talk about locally-sourced food, but the practicalities often hinder significant adoption. However, fresh-range is addressing this gap by facilitating easier collaboration between customers and small, independent producers.
Operating primarily in the Bristol and Bath area, fresh-range has made significant inroads, supplying thousands of locals with farm-fresh, local produce weekly. The platform supports numerous local food producers, offering them a fair share of the retail price.
Fresh-range is gearing up to triple its 2016 sales, projecting £1 million in annual revenue for 2017. This aggressive growth strategy highlights the company’s commitment to creating a robust local food network, addressing both ecological and economic challenges effectively.
Despite these advancements, fresh-range faces challenges typical of disruptive ventures. Navigating the complexities of scaling operations without losing core values presents ongoing hurdles.
The company must adeptly manage growth while maintaining its commitment to ethical and sustainable practices. As fresh-range continues its expansion, it remains focused on balancing commercial success with environmental stewardship.
The evolving landscape of the food industry requires evergreen adaptation and innovation. Fresh-range’s forward-thinking approach situates it well to meet these demands, though vigilance and adaptability will remain vital components of its strategy.
Fresh-range’s swift crowdfunding success and innovative strategy underscore its potential to redefine food sourcing in the UK. The company’s commitment to sustainability and support for local producers marks it as a significant player in the industry transformation.
As it navigates future challenges, fresh-range’s dedication to ethical practices ensures its actions align with its mission, promising a progressive impact on the food landscape.
fresh-range’s crowdfunding achievement and innovative business model highlight its pivotal role in transforming the UK’s food landscape.
Sustainability and support for local producers remain central as the company navigates growth and industry challenges.