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Retail Leaders Urge Reversal of UK ‘Tourist Tax’

Retail Leaders Urge Reversal of UK Tourist

Amid rising concern amongst retail leaders, Rachel Reeves is being pressured to revisit the contentious ‘tourist tax’. The call comes from over 300 executives who argue the current policy is harming the UK’s economic position.

These leaders, from businesses such as John Lewis and British Airways, stress that eliminating VAT-free shopping for tourists has resulted in significant economic disadvantages, alienating potential international customers and discouraging tourist spending across the UK.

Retail leaders are voicing their concerns over the economic damage caused by the removal of VAT-free shopping for tourists. According to a letter addressed to Rachel Reeves, the abolition of the VAT-free scheme has left the UK as the sole European country disadvantaging its retail sector. As a result, businesses across the nation are experiencing a downturn, particularly in tourist-heavy areas.

The Treasury’s justification for the cessation of VAT-free shopping highlights up to £2 billion in potential revenue loss. However, this calculation is contested by many in the retail sector. They assert that the broader economic impact, particularly in terms of tourism, has been underestimated, leading to calls for a reassessment of the policy.

Despite a review by the Office for Budget Responsibility, which upheld the Treasury’s original calculations, retailers are steadfast in their call for a fresh examination of the tourist tax’s impact. They argue that a more comprehensive analysis could reveal the true financial cost of the current policy, supporting their call for ‘decisive action’.

Without the VAT-free option, many tourists are opting to shop in destinations like Paris and Milan, where such incentives remain. This shift represents a significant threat to UK businesses, which are compelled to navigate increasingly challenging market conditions.

The appeal from retail executives is gaining momentum, emphasising the urgency of the situation. With the potential to enhance the UK’s appeal as a shopping destination, scrapping the tourist tax offers a promising opportunity to combat the economic uncertainties that have lingered since Brexit.

Reeves is at a pivotal point where her decisions could significantly influence the economic trajectory of the UK. Aligning with the demands of the retail sector may serve as a pivotal strategy for bolstering economic growth.


As pressure mounts, the momentum behind the call to abolish the tourist tax continues to grow. Retail leaders are united in their pursuit of policy change, which they believe is imperative for maintaining the UK’s competitive edge on the global stage.

Rachel Reeves faces a significant decision that could redefine economic prospects for the UK, with the potential to revitalise the tourism sector and support long-term financial stability.

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