ResponseTap’s CEO, Ross Fobian, has moved to the United States to spearhead the company’s latest expansion plans.
The establishment of a new office in New York City marks a significant milestone in ResponseTap’s journey, underpinned by its innovative call intelligence technology.
The Strategic Move to New York
ResponseTap, a prominent player in the realm of call intelligence software, is strategically expanding its operations by relocating its CEO, Ross Fobian, to the United States. This move signifies the company’s strong ambition to cement its presence in the US market, particularly by establishing a new office on Madison Avenue, New York City. The choice of location is keenly aimed at tapping into the densely-populated business hub of Manhattan, where numerous target brands and agencies are based.
Expanding in a Mature Market
Having already carved a niche in the US market with a presence in Atlanta since 2014, ResponseTap is capitalising on the growing demand for its services in key sectors such as travel, automotive, healthcare, and insurance. The firm’s innovative call tracking software provides data-driven insights into customer call journeys, offering a distinct edge over competitors, predominantly through its visitor-level technology, as opposed to the more common campaign-level tools prevalent in the US.
Technological Advancements Fuel Growth
Notably, the company has experienced substantial growth, boasting a 50% increase in monthly US billings over the past 18 months. This growth trajectory is supported by work with enterprise clients such as Scenic Tours, TUI, Mount Sinai, and Regus, alongside partnerships with large agencies like DealerOn. The exponential demand for ResponseTap’s technology underscores the significant shift towards data-driven marketing solutions in the US.
A Team Built for Success in America
The dual leadership of Ross Fobian and Richard Hamnett, ResponseTap’s CTO, remains a critical factor in the company’s success. Together, they have developed a potent mix of technological prowess and strategic market penetration. With over 2,400 clients and a dedicated team of 90 employees, the company’s ambitious plans for growth are well-supported by its solid foundation and forward-thinking leadership.
Financial Backing and Future Prospects
The additional funding will focus on enhancing ResponseTap’s product roadmap, which is increasingly informed by on-the-ground insights from both US and European markets. This cross-continental perspective is invaluable for the company’s development capabilities, ensuring that new functionalities align with the needs and expectations of a global clientele seeking advanced machine learning-driven solutions.
Strengthening the US Presence
Ross Fobian, emphasising the importance of this expansion, stated, “Our story has been one of intense growth in the UK, and this is a pattern we intend to mirror in the US. We already have our sights set on further employment, and have a busy few months ahead as we further raise our profile in this lucrative space.” The dedication to building on its North American presence highlights ResponseTap’s unwavering commitment to success.
Conclusion
ResponseTap is poised for continued success as it establishes a new base of operations in New York City. This strategic move, supported by technological innovation and robust financial backing, is geared towards meeting the increased demand for data-driven marketing solutions in the US. The leadership’s commitment to growth and development positions ResponseTap as a formidable player in the call intelligence sector, with promising prospects on the horizon.
ResponseTap’s expansion into New York is a testament to its ambition and strategic vision.
Backed by cutting-edge technology and a talented team, the company is poised to enhance its influence in the US market.