AI-Media, a global leader in AI-powered captioning and translation services, has entered into a partnership with a major broadcaster, enhancing accessibility for regional news viewers.
This collaboration “marks a significant step forward in the use of AI captioning technology to enhance accessibility and operational efficiency across the broadcaster’s extensive network,” according to David Padmore, director of accessibility for the broadcaster. Padmore states, “We are constantly seeking innovative solutions to improve our services and meet the diverse needs of our audience. Working with AI-Media has allowed us to take advantage of cutting-edge AI to streamline our captioning workflows while maintaining the highest standards of accuracy and reliability.”
The partnership centres on the deployment of AI-Media’s LEXI live automatic captioning solution, which integrates seamlessly with the broadcaster’s existing infrastructure. The collaborative effort has resulted in a technology architecture specifically tailored to the complex requirements of the broadcaster, including its numerous regional news variants. The solution will utilise AI-Media’s SDI Encoder Pro Cards to deliver LEXI captioning as VANC embedded data into the existing architecture and will be operated by the broadcaster’s expert Access Services team. AI-Media’s Alta product will also be used for the broadcaster’s IP video workflows.
Traditionally, the regional news captioning system required a manual workflow with significant staffing. The automation through AI-Media’s LEXI is expected to dramatically improve resourcing, leading to substantial efficiencies and cost reductions. The automation of workflows allows the broadcaster to provide more captions, enhancing accessibility for its viewers. Additionally, the LEXI system’s increased reliability and reduced latency are expected to improve the overall quality of service.
The implementation of AI-Media’s automated workflows was straightforward, causing no disruptions to playout solutions. This flexibility around playout has been a considerable advantage, enabling a smooth transition to the new system. The captioning team will continue to develop bespoke topic models, ensuring the highest level of accuracy and relevance in captions. The move to automated workflows allows the broadcaster to offer more regional news captions, ultimately benefiting a broader audience.
John Peck, VP of international sales at AI-Media, remarked, “Our robust infrastructure and the ability to deploy LEXI in complex broadcast environments were significant factors in the broadcaster’s decision. Our experience in delivering captions in highly regulated markets and our strong relationships with regulatory bodies like Ofcom were also key.” This partnership not only enhances operational efficiency but also confirms the broadcaster’s position as a forward-thinking innovator in the European access services community.
The collaboration highlights the broadcaster’s dedication to enhancing viewer experience through advanced technology, underscoring its role as a leader in accessibility and innovation.
The partnership between AI-Media and the broadcaster signifies a notable advancement in the use of AI captioning technology, enhancing both accessibility and operational efficiency across regional news broadcasts.