Crafter’s Companion showcases its innovative rebrand, crafted by Finn, signalling a modern era for the brand.
- Sara Davies’ company undergoes a transformative rebranding process to enhance its market position.
- Finn’s strategic redesign aims to expand Crafter’s Companion’s reach to a broader crafting audience.
- Collaborative workshops played a crucial role in shaping the brand’s new identity, spearheaded by creative teams.
- The rebranding is indicative of Crafter’s Companion’s ambitious growth plans and market repositioning.
Crafter’s Companion, established by Sara Davies, has launched a new brand identity designed by Finn, marking a contemporary evolution for the company. This shift is in response to the sustained growth in the crafting sector, which was notably bolstered during lockdown periods. The new branding aims to embrace this momentum and position the company at the forefront of the crafting community.
Finn was brought on board to conduct an exhaustive review and repositioning of Crafter’s Companion. They developed a comprehensive new identity and design system that is currently being implemented across the company’s online platforms, social media, and product packaging.
Richard Rawlins, founder of Finn, highlighted the collaborative efforts with Crafter’s Companion in exploring audience research and segmentation to identify a growth demographic. The new strategy is designed to reposition Crafter’s Companion as a central hub catering to a diverse community of craft enthusiasts.
The collaborative process involved a series of workshops and integrated creative workflows, resulting in a refreshing new look for the brand. Richard Rawlins stated, “It’s a pleasure to see the work out in the wild,” reflecting the enthusiasm surrounding the project’s completion and rollout.
David Stern, the executive chair of Crafter’s Companion, expressed satisfaction with Finn’s ability to grasp the brand’s vision and swiftly craft a strategic plan supporting the company’s growth objectives. The rebranding is not just aesthetic but strategic, aiming to capture new market segments and enhance community building amongst crafters.
The rebranding of Crafter’s Companion exemplifies a strategic leap forward, strengthening its role as a leader in the crafting industry.