Greater Manchester-based Conservatory Insulations has rebranded to become CI Group, aided by design agency BGN.
- Founded in 2015, the company is the UK’s largest installer of conservatory insulation.
- The rebrand reflects a commitment to innovation and aims to set new standards in the sector.
- The merger of insulation and conservatory roof tiling services is part of the rebranding.
- The campaign targets the five million UK homeowners with uninsulated conservatories.
Greater Manchester-based Conservatory Insulations has announced a significant rebrand, changing its name to CI Group. This transformation was facilitated by the design agency BGN. The rebranding aims to modernise the company’s identity and reflect its longstanding commitment to innovation and excellence. Established in 2015, CI Group has grown to become the UK’s largest installer of conservatory insulation, boasting a turnover of approximately £18 million and transforming over 30,000 properties across the nation.
In the rebranding effort, CI Group enlisted the expertise of BGN, a Manchester firm known for its work with clients such as Carlsberg UK, Total Fitness, and Mark Hill. BGN’s Managing Director, Antonio Giansante, highlighted the unique challenge of elevating an industry leader to new heights. He explained, “Our goal was to create a sleek, modern identity that not only honours CI Group’s legacy but also propels it into the future, setting new standards for the whole industry.”
A notable aspect of the rebrand is the merger of two of CI Group’s offerings: insulation and conservatory roof tiling. This strategic move aims to enhance the core mission of making conservatory spaces usable throughout the year. CI Group Director, Peter McDonald, emphasised that the rebrand goes beyond a simple logo change. He stated, “This rebrand is more than just a new logo or colour scheme; it’s a reflection of our commitment to innovation and excellence in the sector.” McDonald also pointed out that the new identity would provide reassurance to customers that they are choosing the best solution to maximise the value of their conservatories.
CI Group’s future plans are ambitious. The company aims to cater to the five million homeowners in the UK with uninsulated conservatories. Their latest campaign, tagged ‘all pros, no cons,’ showcases how they can transform a CONservatory into a PROservatory using their advanced six-layer quilted system, developed with technology from NASA’s Space Shuttle program.
CI Group’s rebrand signifies a forward-thinking approach, aiming to lead the conservatory sector into a new era of innovation and excellence.