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Proxama’s new CFO to help with growth in AI space

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Proxama, the AIM-listed mobile location data and intelligence company based in London, has appointed a new chief financial officer. David Rae is an accomplished CFO with extensive experience in public companies, growth, and international business within the technology and energy sectors. He joins Proxama to contribute to its growth ambitions in the AI domain.

Rae, also the current CFO of SmartXpo Solutions, an AI and machine learning company serving the global events industry, will now play a pivotal role in delivering Proxama’s Location Sciences business plan. His prior role includes being the CFO of STC Energy Management, where he led the sale to Inspired Energy.

David Rae’s Expertise and Background

David Rae brings a wealth of experience in the technology and energy sectors to Proxama. His career includes significant roles in various high-growth companies, demonstrating his adeptness at managing complex financial environments and driving business success.

Previously, Rae was the CFO of STC Energy Management, where he led the sale of the company to Inspired Energy. This role showcased his ability to add value and strategically position companies for acquisition, underscoring his expertise in handling high-stakes financial operations.

Rae’s Role at Proxama

At Proxama, Rae’s primary responsibility will be to assist in the execution of the Location Sciences business plan. This initiative aims to enhance how companies leverage mobile location technology data to bridge the gap between online and offline worlds.

With his proven track record, Rae is expected to navigate Proxama’s financial landscape effectively. He will streamline operations and implement strategies to drive growth within the AI space. His part-time involvement will still allow significant contributions to Proxama’s strategic objectives.

“I am delighted to welcome David to our team. He has great experience working with young companies such as ours and helping them to grow rapidly,” said Proxama’s CEO, Mark Slade.

Location Sciences and Its Potential

Proxama’s Location Sciences business is set to transform the way companies engage with location data. This arm of the company utilises cutting-edge mobile location data collection and proprietary machine learning analytics.

The ability to derive actionable insights from location information represents a significant advantage for businesses aiming to connect online activities with offline outcomes. Proxama’s technology provides new value and deep insights, helping companies optimize their strategies and operations.

The intersection of mobile location data and AI is a burgeoning field, with Proxama poised to capitalise on growth opportunities. Rae’s expertise will undoubtedly strengthen Proxama’s position in this competitive market.

The Broader AI Landscape

The appointment of Rae comes at a time when the AI sector is experiencing exponential growth. Companies are increasingly exploring AI-driven solutions to gain competitive edges, enhance operational efficiencies, and create innovative products and services.

Proxama is well-positioned to harness this growth, thanks to its advanced technologies and strategic leadership. The integration of AI into its operations is expected to yield substantial benefits, including improved data analysis and better decision-making capabilities.

The market’s readiness for AI adoption means that Proxama’s initiatives are timely, aligning with broader industry trends. Rae’s financial stewardship will be crucial as the company scales its AI capabilities and expands its market reach.

Strategic Vision and Future Plans

Rae’s strategic vision aligns with Proxama’s goals of innovation and growth. His leadership in financial planning and execution will propel the company towards achieving its long-term objectives.

The focus on AI and machine learning technologies will drive Proxama’s future projects, aiming to deliver superior solutions to the market. Rae’s experience will be instrumental in navigating financial challenges and leveraging opportunities.

Proxama’s forward-looking approach reflects its commitment to staying at the forefront of technological advancements. With Rae on board, the company is set to enhance its capabilities and reinforce its market position.

Market Reception and Analyst Views

Industry analysts have expressed optimism about Rae’s appointment. His track record of success in high-growth environments suggests he will contribute significantly to Proxama’s ambitions.

Analysts believe that Proxama’s strategic focus on AI and location sciences will resonate well with market demands. Rae’s financial expertise is expected to complement the company’s technological strengths effectively.

The positive market reception underscores the potential impact of Rae’s role in Proxama. Stakeholders are anticipating robust growth and sustained innovation under his financial leadership.

Social Media Buzz

The announcement of Rae’s appointment has garnered considerable attention on social media. Industry peers and professionals have highlighted the significance of this strategic move for Proxama.

Many are discussing the potential for Proxama to set new benchmarks in the AI and location data sectors. Rae’s background and expertise are seen as valuable assets that will drive the company’s success.

The social media buzz reflects a broader confidence in Proxama’s direction. The company’s proactive approach to strengthening its leadership team is well-received by the community.


The addition of David Rae as Proxama’s CFO is a strategic manoeuvre aimed at accelerating growth in the AI and location data sectors. His extensive experience and expertise come at a pivotal time, positioning Proxama to leverage new opportunities and enhance its market presence.

With Rae’s leadership, combined with Proxama’s advanced technological capabilities, the company is poised to drive innovation and achieve significant milestones in its strategic journey. Rae’s appointment is a clear indicator of Proxama’s commitment to excelling in the competitive AI landscape.

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