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ProFinda Strengthens Leadership with Former IBM Director Appointment

ProFinda Strengthens Leadership with Former IBM Director Appointment

AI innovator ProFinda has announced a major appointment, bringing on board David Kelly as Chief Strategy Officer. His expertise aims to enhance their AI capabilities.

Kelly’s extensive experience at IBM, especially in strategic human resource initiatives, promises to drive ProFinda’s mission to optimise workforce management through advanced AI solutions.

ProFinda’s Strategic Move

In a strategic move, ProFinda appoints former IBM director, David Kelly, as Chief Strategy Officer to bolster its AI-driven initiatives. Kelly brings over 15 years of valuable experience from the SaaS applications market, aiming to enhance ProFinda’s capability in aligning workforce skills with organisational needs.

Kelly’s tenure at IBM, after their acquisition of Kenexa, saw him rise to Vice President for the European division. His leadership in strategic HR initiatives and his work with people analytics and AI integration at IBM, particularly with Watson, underscores his expertise. This experience positions him to drive ProFinda’s growth and strategic direction forward.

ProFinda’s Innovative AI Solutions

ProFinda is at the forefront of developing AI technology that dynamically maps skills, knowledge, and expertise within a company. Their system, powered by machine learning, ensures that the right skills are matched to the correct projects, addressing the challenge of creating a ‘liquid workforce’.

With this technology, ProFinda provides companies with a comprehensive overview of their entire talent pool, encompassing employees, alumni, freelancers, and contractors. This birds-eye view facilitates better talent utilisation and optimises productivity.

David Kelly’s Vision

David Kelly expresses enthusiasm about joining ProFinda, highlighting the importance of their innovative technology in overcoming the prevalent challenge of matching skills to projects within organisations.

He believes that ProFinda’s solutions offer a unique perspective, enabling firms to manage their talent pools more effectively and efficiently. Kelly’s aim is to enhance ProFinda’s product proposition and strategic partnerships.

His focus will be on expanding ProFinda’s reach and cementing its position as an essential tool for organisations keen on leveraging internal talent for greater productivity. Kelly’s forward-thinking approach aligns perfectly with ProFinda’s vision for the future.

CEO’s Perspective on Kelly’s Appointment

Roger Gorman, CEO of ProFinda, opines that Kelly’s induction comes at an opportune time, given ProFinda’s robust expansion phase. Kelly’s perspective on the future of work, which echoes the disruptive trends shaping workforce management today, is seen as a vital asset.

Gorman is optimistic about Kelly’s ability to augment ProFinda’s strategic alliances and help position the company as the primary choice for any organisation aiming to enhance workforce productivity. This move, according to Gorman, is pivotal for ProFinda’s continued success.

Wider Implications of the Appointment

The appointment is not just a boon for ProFinda but also signals a trend where industry leaders are increasingly turning to AI to manage human resources effectively.

The growing reliance on AI technologies in workforce management highlights the need for experienced leaders like Kelly who can integrate these advanced solutions with traditional HR practices.

Kelly’s presence is expected to foster innovation and streamline processes, ensuring that companies can maintain a competitive edge in a rapidly evolving market landscape.

Future Projections and Expectations

With Kelly on board, ProFinda aims to strengthen its market position and expand its client base. The focus will be on enhancing their AI-driven offerings to meet the demands of a diverse clientele.

The emphasis will be on developing sophisticated AI solutions that cater to the intricate needs of modern organisations. Kelly’s experience is expected to play a crucial role in driving these advancements forward, ensuring that ProFinda remains a leader in the AI technology space.

Additional Appointments at ProFinda

Alongside David Kelly, Rebecca Foreman Wood, also a former IBM employee, joins ProFinda as an implementation lead, further enriching the leadership team with IBM’s seasoned expertise.


David Kelly’s entry into ProFinda marks a pivotal point as the company seeks to scale its AI technologies and reinforce its market presence.

With a vision aligned towards the future of workforce management, Kelly’s leadership is poised to accelerate ProFinda’s growth trajectory.

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