In a competitive pitch process, a PR agency’s Manchester team has successfully secured the mandate to handle public relations and thought leadership initiatives for a leading restaurant booking platform in the UK, Germany, and Australia.
Established in 2012, the restaurant booking platform has significantly empowered dining venues by enhancing their outreach capabilities and boosting reservations. To date, it has facilitated seating for over 400 million diners in more than 16,000 restaurants globally. The PR agency was selected based on its proven expertise in executing international B2B technology thought leadership campaigns.
The agency, with coordination from the UK, will collaborate with its teams in Berlin and Brisbane to elevate the visibility of the restaurant booking platform. This endeavour aims to create increased revenue opportunities and operational efficiencies for dining venues, irrespective of their size or type of cuisine.
Kiran Sharma, head of B2B marketing and communications at the restaurant booking platform, remarked, ‘Our platform assists dining venues in reaching more patrons and streamlining their reservation processes. In a climate of intense competition, our mission is to maximise the visibility of these establishments to potential diners. The agency’s track record of effective media relations and international thought leadership campaigns makes them an ideal partner for establishing our credibility in these key markets.’
Lizzie Wood, associate director at the PR agency, expressed, ‘We are dedicated to aiding companies in their growth across international markets. Our specialised knowledge positions us well to help the restaurant booking platform enhance its profile across multiple regions. We are thrilled to collaborate with them as they strive to help the restaurant industry achieve fuller tables.’
This partnership represents a significant step forward, promising to bolster the restaurant booking platform’s influence and operational success across critical international markets.