Leeds-based communications agency Ponderosa has expanded its team with the recruitment of Gina Deen as Director of Social and Influencers, aiming to fortify its social media and influencer services.
Gina Deen, an industry veteran, has collaborated with prominent brands such as Gucci Beauty, Rimmel London, and Panasonic, bringing extensive experience to her new role.
Gina Deen’s Professional Background
Gina Deen joins Ponderosa with a wealth of experience in developing impactful campaigns for top brands. She has previously worked with notable entities including Gucci Beauty, Rimmel London, PUMA UK, and Panasonic. Her tenure at renowned agencies like WongDoody, SMARTS, and MSL has equipped her with the skills to drive Ponderosa’s social and influencer services forward.
Gina’s track record in creating and executing significant social media campaigns showcases her ability to enhance brand presence effectively. Her strategic approach is set to bolster Ponderosa’s offerings.
Responsibilities at Ponderosa
In her new role, Gina will oversee the commercial, strategic, and activation rollout of social and influencer initiatives.
She will also integrate the social and influencer team into the wider agency framework. This integration aims to provide a cohesive approach to client campaigns, improving overall service delivery.
Notable Client Campaigns
Gina will contribute to creative strategy and implementation for clients like Hisense, PhD, Science in Sport, Leeds Bradford Airport, and KCOM. Her input is expected to bring fresh perspectives and innovative ideas to these campaigns.
Her previous success in harnessing dynamic talent for brand co-creation will be instrumental in developing tailored strategies for Ponderosa’s clients.
Leadership Perspective
“My career has centred around translating impactful insights into first-class social creatives,” said Gina Deen. She expressed her enthusiasm for joining Ponderosa, driven by its ethos of insight-driven processes.
Richard Midgley, CEO at Ponderosa, commented on the importance of evolving services to meet client needs. He noted that Gina’s extensive experience complements the agency’s growth in social and influencer services.
Social and Influencer Services Evolution
Ponderosa’s appointment of Gina underscores a commitment to evolving its social media and influencer services.
By understanding and utilizing market insights, the agency aims to stay relevant and impactful in a rapidly changing digital landscape.
This strategic evolution is designed to align with client demands and the ever-evolving nature of social media platforms.
Gina Deen’s Additional Roles
In addition to her role at Ponderosa, Gina is the MarComms Director and youngest Board member at Ok Mentor.
Ok Mentor is a social enterprise that supports young female creatives across 52+ countries, providing free crash mentorship to succeed in their careers.
The Road Ahead for Ponderosa
With Gina at the helm of social and influencer strategies, Ponderosa is poised for significant growth.
Her extensive knowledge and innovative approach promise to continually elevate the agency’s offerings and client success rates.
The appointment of Gina Deen as Director of Social and Influencers marks a pivotal moment for Ponderosa.
Her expertise and strategic vision are expected to drive substantial growth and enhance the agency’s social media and influencer services.
