Playdemic, a leading North West games company, anticipates significant growth after its acquisition by Warner Bros. This move positions Playdemic to leverage global franchises like LEGO in developing new mobile titles.
Playdemic, headquartered in Wilmslow, Cheshire, was recently acquired by TT Games, a subsidiary of Warner Bros Interactive Entertainment. This acquisition promises a strategic advantage as Playdemic gains access to Warner Bros’ vast array of franchises. Paul Gouge, Playdemic’s CEO, expresses enthusiasm about harnessing these iconic brands, seeing undeveloped potential across various opportunities.
Playdemic has plans to expand its team significantly in 2017, although exact hiring numbers remain tentative. The company has relocated to larger offices which enable this growth. Additionally, Playdemic aims to enhance its development process by utilizing Warner Bros’ animation and sound studios. Collaboration with TT Games will ensure that Playdemic capitalises on Warner Bros IP for mobile-friendly game versions.
Golf Clash, launched in January, shows promising signs of becoming a global top-20 game. This title exemplifies how Playdemic is strategically positioned to compete in the mobile gaming market. Dedicated teams focus on each game, ensuring ongoing success and potential expansions.
Playdemic emphasizes the importance of contributing positively to every brand they associate with, ensuring their developments align seamlessly with established narrative frameworks. This philosophy is rooted in respect and understanding of the meticulous nature of IP management in gaming.
The UK’s inherent creativity and cultural diversity underpin its potential in gaming innovation. Gouge predicts a rise in companies establishing in key metropolitan centres, reinforcing the UK’s standing as a vital player in the global gaming landscape.
Playdemic’s strategic acquisition positions it for expansive growth, supported by Warner Bros’ renowned franchises. This opportunity enables Playdemic to elevate its market presence, innovate in the mobile gaming sector, and contribute positively to the UK’s gaming industry future.
The acquisition by Warner Bros places Playdemic in a promising position for growth and innovation. This move allows the company to maximise its potential within the gaming industry, supported by Warner Bros’ extensive resources and iconic brand portfolio.
