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Platform raises 4.5m to end ‘payday poverty’ cycle

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A pioneering initiative has emerged to combat the persistent issue of ‘payday poverty’, garnering significant financial backing. The platform’s innovative approach aims to offer financial relief to countless UK employees, transforming the traditional pay cycle.

Real-time wage access has the potential to reshape financial stability for many. This development not only addresses immediate financial needs but promises broader social and economic impacts, challenging entrenched financial stressors and offering a promising alternative to payday loans.

Significant Investment to Tackle Payday Poverty

A financial technology start-up has successfully secured £4.5 million in funding to address the debilitating cycle of payday poverty. This substantial investment, pooled from leading technology and social impact investors, signifies a promising step towards reshaping the financial landscape for numerous employees.

The platform’s core service, a pioneering ‘Get-Paid-As-You-Go’ model, enables workers to access their earnings in real time. This development aims to eliminate the dependence on payday loans, which can often lead to a cycle of debt and financial instability.

The Problem of Monthly Pay Cycles

In the UK, approximately 85 per cent of employees receive their wages on a monthly basis. This standard pay cycle frequently results in heightened financial stress, as unexpected expenses can leave workers without sufficient funds to manage their daily lives.

Research indicates that over half of UK families cannot afford an unplanned expense of £250, roughly equivalent to an average payday loan. This data underscores the urgent need for an alternative financial solution that provides immediate access to earned income without the risks associated with high-cost borrowing.

Implementation and Impact

The platform is designed for seamless implementation by companies, with no adverse effects on cash-flow, payroll or timekeeping processes.

Once integrated, employees can access their earned wages at any point during the month, ensuring financial security and reducing the likelihood of resorting to high-interest loans or credit options.

Early trials have demonstrated significant benefits, including a 10 per cent increase in staff retention and a 20 per cent improvement in workforce productivity. Companies also reported a 100 per cent increase in job applications when accredited by the platform.

Sector-Specific Benefits

The service is expected to be particularly advantageous for employers in industries with large numbers of shift and temporary workers, such as hospitality, security, retail, and manufacturing. These sectors often face high staff turnover and irregular working hours, which can exacerbate financial insecurity.

For example, Key Security and Fourth are among the over 20 employers and partners currently piloting the platform. Early feedback indicates not only improved financial stability for their employees but also enhanced service delivery and voluntary shift uptake.

Key Security’s operations director, David Reed, noted, ‘Partnering with this platform has provided our staff with better flexible and financial security, and has positively impacted our service delivery with staff volunteering for extra shifts.’

Support for Debt-Affected Workers

In a notable effort to support workers entangled in payday loans, the platform has pledged its August revenue to a debt charity. This initiative is aimed at assisting those impacted by the ‘payday poverty’ cycle in regaining control over their financial lives.

‘As we mark the death of one of the payday loan giants, we’re pleased to finally present a viable solution to help give the UK’s workforce the financial freedom they deserve.’ said the CEO and co-founder.

By facilitating real-time access to earnings, the platform helps workers avoid accumulating debt through overdrafts or credit cards. This service is poised to replace the outdated monthly pay cycle and provide a more sustainable financial model for employees.

The Future of Wage Access

As the first ‘Get-Paid-As-You-Go’ provider to be accredited by the financial authorities, the platform is set to become the ‘new normal’ in wage disbursement.

The platform’s founders envision a widespread adoption of this model, which could displace traditional payday cycles and offer a more flexible and secure financial environment for workers.


The platform’s innovative approach and significant financial backing mark a pivotal shift in addressing ‘payday poverty’.

By offering real-time access to earned wages, it presents a sustainable solution that benefits employees and employers alike, potentially setting a new standard in financial security and workforce management.

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