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Pioneering Insurance Tech Venture Secures £850k Investment

Pioneering Insurance Tech Venture Secures 850k Investment

The evolving insurance industry is witnessing the advent of innovative technologies designed to enhance consumer experience. A prime example of such innovation is the recent success of insurance tech start-up honcho, which has secured substantial financial backing.

In this significant development, honcho has raised £850,000 to finalise its software build and launch its transformative product. The funding, achieved partly through a Durham County Council initiative, marks a pivotal step in redefining how consumers purchase insurance.

Honcho emerges as an avant-garde player in the insurance industry, setting new benchmarks with its distinct approach. Its m-Commerce reverse auction platform empowers insurance firms to bid directly for consumer business. This model not only enhances transparency but also encourages competitive pricing among insurers. The funding acquired will be crucial in completing honcho’s software development and in facilitating its ambitious market launch.

CEO Gavin Sewell expressed immense gratitude for the financial support, stating, “We are absolutely delighted to have received such a fantastic level of support from the crowd as well as Business Durham and Maven.” The substantial backing surpasses their initial funding target by more than 25%.

Sewell’s prior experience in scaling and exiting a FinTech venture equips him with the insights necessary for navigating honcho’s growth trajectory. His strategic foresight and industry acumen are pivotal to honcho’s anticipated success.

Investment Manager Alex Marsh of Maven highlights honcho’s innovation, remarking, “honcho is a hugely exciting new business, and we are delighted to support its plans to launch.” His endorsement underscores the potential impact honcho’s platform could have on the industry, creating a more competitive and consumer-friendly market.

The strategic placement of honcho’s operations supports its mission to regionalise its influence while capitalising on local talent pools. This approach not only bolsters the local economy but also aligns with honcho’s expansive growth objectives, setting a robust foundation for future development.

The significant contribution from Crowdcube investors shows that there is a genuine public appetite for technological advancements that streamline consumer experiences. This backing plays a crucial role in realising honcho’s mission of launching a consumer-centric insurance platform.

As honcho prepares for its official product launch, the anticipation builds around its potential industry influence. The groundwork laid by its leadership and strategic partnerships foretells a future where honcho stands as a catalyst for further innovation within financial services.


Honcho’s journey is a testament to the power of innovation and strategic collaboration. The support it has garnered underscores a shared vision for a consumer-centric insurance marketplace, indicating promising industry changes ahead.

As honcho positions itself as a disruptor, its commitment to transparency and consumer empowerment paves the way for an exciting evolution in insurance services.

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