Site icon Business Manchester

Pioneering Event Chatbot Launched by Former Dragons’ Den Contestants

Pioneering Event Chatbot Launched by Former Dragons Den Contestants

Two ambitious entrepreneurs, known for rejecting investment offers on BBC’s Dragons’ Den, have unveiled a revolutionary event chatbot that is set to transform the way users search for tickets.

Steve Pearce and Sam Coley, the innovators behind TickX, have teamed up with young tech prodigy Aayush Chadha to launch an AI-powered chatbot, aiming to streamline the process of finding affordable event tickets.

Turning Down The Dragons

In a bold move, Steve Pearce and Sam Coley did what many would consider unthinkable: they turned down substantial offers from investors on BBC’s Dragons’ Den. Three of the Dragons, including the well-regarded Peter Jones, showed interest in their vision, equating TickX to being the ‘Uber for events’. But rather than accept, Pearce and Coley secured an impressive £750,000 from alternative sources, which was ten times the amount offered by the Dragons.

The Birth of an Innovative Chatbot

The chatbot project finds its roots in the ambition of a bright young developer, Aayush Chadha, who joined TickX after relocating from Mumbai to the UK. Despite his youth, Chadha’s experience in creating chatbots and his academic pursuits in Artificial Intelligence at The University of Manchester positioned him as the ideal leader for the project.

Pearce believes Chadha’s involvement is key to reaching TickX’s goal of revolutionising the event market. By integrating their powerful database with leading messaging platforms, TickX is poised to enhance user experience significantly.

Seamless Integration with Social Platforms

The newly launched chatbot integrates seamlessly with Facebook Messenger, providing instant access to a vast array of event data.

By enabling users to answer questions like ‘What’s on near me this weekend?’ and ‘When is the cheapest ticket for The Lion King in July?’, the chatbot streamlines the event discovery process. This innovation eliminates the need for additional app downloads, creating a fluid and user-friendly experience.

These integrations reflect TickX’s forward-thinking strategy to meet users where they are, leveraging platforms they already use extensively.

Expanding Horizons with Voice Assistants

Looking ahead, TickX has set its sights on integrating its chatbot with voice-based platforms such as Amazon Alexa. This expansion marks a critical step in broadening accessibility and convenience for users, allowing for hands-free event exploration and ticket purchasing.

By rolling out on voice platforms, TickX continues to drive innovation, reflecting its commitment to remain at the forefront of technological advancements in the event sector.

Remarkable Growth since Dragons’ Den

Since its inception, TickX has witnessed remarkable growth, with revenue increasing five-fold on a monthly basis, and active users reaching 150,000.

High-profile investments, including those from former BskyB chair Nick Ferguson and seasoned tech entrepreneur Stan Boland, have bolstered TickX’s journey from a TV pitch to a burgeoning digital enterprise.

TickX’s trajectory is a testament to its strategic foresight and commitment to innovation, underscoring its potential to redefine event ticketing.

Technological Advancements Driving Success

TickX’s proprietary event and ticket database is at the core of its innovation, empowering the chatbot with unique data and insights.

This foundation enables the chatbot to deliver precise, real-time information, enriching the user experience and setting TickX apart from traditional ticketing platforms.

Looking to the Future

As TickX continues its journey of innovation, the launch of the world’s first event chatbot represents just one of many steps towards transforming the event ticketing landscape.


With the launch of their groundbreaking chatbot, Pearce and Coley are demonstrating an unwavering commitment to innovation in the event market. Their work with Chadha and their focus on integrating with popular platforms highlight TickX’s potential to lead the industry’s future. In rejecting the Dragons’ Den offers, they set a new course, drawing upon strategic investments and innovative talents to propel their vision forward.

Exit mobile version