MOO, an industry disruptor in digital print, has appointed a new Chief Technology Officer.
Marta Jasinska, set to drive technology strategy at MOO, formerly served as VP of Engineering.
Marta Jasinska’s Strategic Leadership
MOO, a company revolutionising the global print industry, has taken a strategic leap by appointing Marta Jasinska as Chief Technology Officer. Jasinska, who joined MOO in 2015 and quickly ascended to Vice President of Engineering, is now poised to lead the company’s expanding technology division. This move underscores MOO’s ambitious tech-centric growth strategy, aimed at enhancing its already significant market position.
Jasinska’s vast experience in technology and leadership is slated to drive MOO’s innovation. Her history in web platform development across sectors like eCommerce and gaming provides her with a unique perspective. This expertise will be instrumental as she guides MOO towards achieving its aggressive targets, including surpassing its £100 million revenue milestone. Jasinska believes technology is central to MOO’s mission of making great design accessible to everyone.
MOO’s Mission and Market Impact
Founded in 2006, MOO is not just another print company. It aims to disrupt the trillion-dollar print industry through innovation and excellent customer service. With over 500 employees across six offices in the UK and US, MOO serves customers in over 190 countries, showcasing its extensive global outreach and impact.
The company’s recognition with the Queen’s Award for Innovation highlights its forward-thinking approach. As it continues to grow in size and influence, MOO’s commitment to integrating cutting-edge technology into its operations remains unwavering, aiming to provide an enhanced customer journey.
Driving Technological Investment
Investment in technology has been a cornerstone of MOO’s recent strategy. The company has almost doubled its technology budget over the past two years.
This investment is focused on improving digital experiences and customer journey optimisations. Jasinska’s appointment is seen as pivotal in driving these technological enhancements further. Her leadership is expected to foster a culture of continuous innovation within MOO, propelling the company towards achieving its ambitious goals. The emphasis on technology underlines MOO’s belief in its role as a technological leader in the print industry.
MOO’s focus on technology not only benefits its existing customer base but also positions the company favourably to attract new clients. Enhanced digital experiences facilitate smoother interactions, ultimately boosting customer satisfaction and retention rates.
Internal Talent Cultivation
Richard Moross, MOO’s founder and CEO, highlights the significance of promoting internal talent like Jasinska to senior leadership roles. He emphasises that this strategy strengthens the company’s core and contributes to a positive organisational culture. Moross’s pride in MOO’s nurturing environment is evident, reflecting a company ethos committed to professional development and growth.
MOO continues to encourage its workforce to excel and take on new challenges, which is crucial for sustaining long-term growth. Jasinska’s rise within the company exemplifies this approach, showing how MOO values and invests in its employees to drive its strategic objectives forward.
Future Outlook and Expansion Plans
With Jasinska at the helm of its technology division, MOO is well-positioned for future growth. The company’s focus on leveraging technology to transform and elevate its offerings is expected to unlock further value and opportunities.
MOO’s ambitious roadmap includes expanding its tech capabilities and enhancing service delivery to continue setting industry benchmarks. As Jasinska steers the tech team, MOO is poised to navigate and adapt to emerging industry trends and customer needs.
This proactive approach to expansion and innovation sets the stage for MOO’s continued success in the dynamic print market.
Strengthening Technological Capabilities
Marta Jasinska’s impressive track record in technological advancements makes her the ideal candidate to lead MOO’s tech initiatives. Her strategic vision and understanding of the digital landscape are key strengths.
As MOO continues to invest in digital technology, its focus remains on operational efficiency and cutting-edge customer solutions. Jasinska’s leadership will be crucial in achieving these aims. The integration of technology into MOO’s core business processes is set to redefine its competitive advantage.
Commitment to Innovation
MOO’s dedication to innovation is reflected in its consistent technological advancements and the strategic appointment of Marta Jasinska as CTO. This commitment ensures it remains at the forefront of the print industry.
By fostering a culture of innovation, MOO not only enhances its product offerings but also attracts top talent keen on innovation. This creates a powerful cycle of growth and development, solidifying MOO’s reputation as an industry leader.
MOO’s strategic leadership appointment highlights its commitment to technological advancement.
By doubling its tech investment, MOO is well-positioned for innovation-driven growth.