Pets Choice, a Blackburn manufacturer, has embarked on an ambitious venture to extend its footprint in the premium pet care and veterinary sectors.
By acquiring well-known brands like Webbox and Bob Martin, the company aims to enhance its product offerings and market reach. This move is set to commence with the initiation of sales in November.
In a strategic move to enhance its market position, Blackburn-based manufacturer Pets Choice has announced the acquisition of several prestigious brands. The company will begin overseeing sales from PetLife International come November. Brands such as Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen, and Hownd will now fall under the Pets Choice umbrella. This acquisition is aimed at bolstering the company’s presence in both the premium pet care and veterinary sectors.
At the heart of this acquisition lies Pets Choice’s ambition to deepen its product premiumisation strategy. The CEO, Tony Raeburn, expressed enthusiasm about the new chapter. He highlights how the purchase of these well-regarded brands is part of Pets Choice’s broader vision of consolidating its leadership in the pet industry, catering to a loyal and extensive customer base.
The acquired brands have been longstanding in the market, recognised for their expertise and dedication to quality. This acquisition will not only broaden Pets Choice’s catalogue but also fortify its reputation as a go-to provider for high-standard pet care solutions.
Enhancing their distribution capabilities in the premium and veterinary sectors is a critical component of this acquisition. Pets Choice is keen on ensuring these esteemed brands reach a broader audience without compromising on service quality.
James Hancock, CEO of PetLife International, remarked on the decision to sell these brands. He shared his confidence in Pets Choice’s ability to elevate the brands to new heights. The synergy between the two companies is expected to yield positive results in the competitive pet care industry.
The integration of these brands signals a promising future for Pets Choice. With a focus on maintaining high standards and leveraging these new assets, the company is set to continue its trajectory as a leader in the pet care sector.
The acquisition is expected to benefit not only veterinary and retail partners but also end consumers, who will enjoy a more diverse range of high-quality pet products. Pets Choice’s expanded portfolio will provide customers with more options that meet diverse pet care needs, underpinned by the company’s commitment to quality and innovation.
Pets Choice’s strategic acquisition reaffirms its commitment to excellence within the pet care industry.
The company’s forward-thinking approach ensures it remains at the forefront of innovation and quality, benefitting consumers and partners alike.