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Pet Project: Jam Wins Perfect Insurance Brief

pet project jam wins perfect insurance brief business manchester

Jam recently secured an important contract with Perfect Pet Insurance after a competitive pitch.

Perfect Pet Insurance, a branch of Tedaisy Insurance Group, boasts over 20 years of expertise and a solid 4.6 Trustpilot score.

Securing the Contract

Jam’s selection by Perfect Pet Insurance highlights their capability to deliver strong brand strategies. With fierce competition, their creative approach made a significant impact.

Perfect Pet Insurance’s Credibility

Perfect Pet Insurance stands out in the market with a stellar 4.6 Trustpilot rating. They handle 97% of claims within just five days, showcasing their efficiency and reliability.

The company has been a dependable choice for over two decades, earning trust and loyalty from pet owners across the UK.

Comprehensive Brand Refresh

Initially, Jam undertook an extensive brand refresh for Perfect Pet Insurance. This included updating the visual identity, brand narrative, and tone of voice.

Using both qualitative and quantitative research, they ensured the new brand resonated on a personal level with its audience.

This strategic approach aimed to distinguish Perfect Pet Insurance in a crowded market.

Strategic Services

Beyond the brand refresh, Jam’s focus includes a wide range of services such as social and digital audits.

They also offer ongoing social and digital retainers to maintain a consistent brand presence.

Ad hoc marketing projects will be supported, ensuring a dynamic and cohesive marketing strategy.

Client Testimonials

Natalie Surtees, managing director of Perfect Pet Insurance, expressed confidence in Jam’s potential to enhance their brand presence across the UK.

She praised Jam’s creative strategy, aligning perfectly with their goals to expand reach and improve services.

Agency’s Perspective

Jaime Gee, managing director at Jam, shared their excitement in working with a brand committed to excellence and innovation.

She highlighted the successful brand strategy and audit as a solid foundation for future initiatives.

Expanding Clientele

Jam’s portfolio includes notable clients in the financial services sector, such as Raisin UK and Optimus Cards.

Their experience ranges from working with Staysure to Argos Pet Insurance, showcasing their versatility and expertise.


Jam’s partnership with Perfect Pet Insurance is a testament to their strategic and creative prowess.

This collaboration promises to bring enhanced brand presence and improved service offerings for pet owners across the UK.

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