A new performance PR agency has launched in the North East, bringing excitement and potential to Sunderland. The agency, founded at the beginning of August, has already marked a significant achievement by securing £400k in client revenue.
With a focus on building quality relationships and delivering impactful results, the agency is poised to put Sunderland on the global PR map.
Founder’s Vision and Experience
Jake Holyoak, the former Head of Outreach at Mediaworks and Digital PR Lead at a prominent group, spearheaded the launch of the new agency. His extensive background, which includes being a Digital PR Manager, is instrumental in setting high standards for the agency.
Holyoak emphasised the importance of quality relationships over mere client acquisition, stating, “We’re not just another agency trying to rack up clients (or cash!). For me, it’s about quality relationships that lead to impactful results.” This vision reflects his commitment to making a real difference in the industry.
Rapid Initial Success
Despite launching only a couple of weeks ago, the agency has already attracted clients from eight different countries. This achievement is a testament to the agency’s promising strategies and commitment to excellence.
Holyoak has credited this rapid success to the talented team and their dedication to high standards in PR campaigns.
One significant milestone is the substantial £400k in revenue already secured, highlighting the agency’s potential for future growth.
Focus on Sunderland
Holyoak, a native of Sunderland, expresses a strong desire to elevate his hometown’s profile in the PR world.
He stated, “Sunderland has come a long way, and I’m proud to play a part in putting our city on the map for world-class PR campaigns. We have some awesome talent and PR businesses up here, it’s about time people know that.”
This local pride translates into a commitment to showcasing Sunderland as a hub for top-tier PR talent and campaigns, aiming to draw attention to the region’s capabilities and success.
Client Collaboration and Impact
In his previous roles, Holyoak has collaborated with notable clients such as Michelin, Puma, and GSK. His experience with these prominent brands has equipped him with the insight needed for impactful PR campaigns.
He explained, “Our campaigns aren’t just about visibility; they’re about making a real impact on your bottom line. The campaigns have different processes which work better across varying industries,” highlighting the personalised approach the agency employs for each client.
This tailored strategy is designed to ensure that each campaign not only increases visibility but also delivers concrete results that benefit clients’ business objectives.
Future Plans and Expansion
Looking ahead, Holyoak has ambitious plans for the new agency. Expansion is on the horizon, with a senior hire already in the pipeline.
He expressed enthusiasm about the future, saying, “We’re excited about the future, but our priority will always be delivering great results for our clients while showcasing Sunderland as a hub for global PR.” This forward-thinking approach underscores the agency’s potential for continued success.
Holyoak’s proactive mindset is setting the stage for the agency to grow and take on more significant projects and clients.
The Impact of Quality Talent
Securing top-tier talent is a cornerstone of the agency’s strategy for success.
Holyoak has already identified and attracted some of the industry’s best professionals to join his team.
This focus on building a strong team underscores the agency’s commitment to delivering exceptional service and results for its clients.
Commitment to Results
The agency’s dedication to producing impactful results is unwavering.
Holyoak’s philosophy centres around meaningful client relationships and substantial outcomes, ensuring that each campaign delivers lasting value and effectiveness.
As the new performance PR agency continues to grow, its focus on quality relationships and impactful results positions it as a potential leader in the industry.
With a dedicated team and a commitment to elevating Sunderland’s profile, the agency is set to achieve significant milestones in the global PR arena.