Perform Group, a global leader in sports media, has opened a new office in Birmingham. This move follows the acquisition of Scout7, a key player in football recruitment technology.
By establishing a presence in Birmingham, Perform Group aims to enhance its offerings in professional sports data and analytics. The new office will serve as a hub for collaboration with Scout7, providing cutting-edge solutions to the sports industry.
The opening of Perform Group’s office in Birmingham marks a significant expansion in the UK’s second city. This strategic decision aligns with the company’s vision to bolster its domestic presence and strengthen collaborations. By partnering with Scout7, Perform Group integrates industry-leading expertise to enhance sports data solutions, particularly in football.
The Birmingham office is located at the Innovation Birmingham Campus, a renowned centre for technology and digital enterprise. This location offers a dynamic environment for fostering innovation and driving technological advancements. The office space has increased by 50%, accommodating the needs of an expanding workforce.
OptaPro, a division of Perform Group, will join forces with Scout7 at the new Birmingham base. This integration will streamline operations and leverage combined resources for delivering superior analytical tools. The shared expertise aims to enhance on-pitch performance and recruitment processes, benefiting leading football clubs worldwide.
Clients of OptaPro include every Premier League club and the FA in England, demonstrating its widespread influence. The data-driven approach of OptaPro and Scout7 enhances the strategic capabilities of these organisations. The integration promises significant advancements in the sports technology sector.
With a focus on cutting-edge solutions, the partnership aims to set new standards in sports technology. The collaborative efforts harness Scout7’s market-leading scouting management solutions, further solidifying their position as industry innovators.
Lee Jamison, founder of Scout7, views this expansion as a pivotal moment for the company. His commitment to innovation and excellence in sports technology aligns with Perform Group’s ethos, driving progress in the industry.
This strategic move into Birmingham is anticipated to open new avenues for growth and collaboration, setting a precedent for future initiatives in sports technology.
The expansion of Perform Group into Birmingham, in partnership with Scout7, signifies a major milestone in sports technology innovation. By integrating resources and expertise, the group is poised to redefine industry standards and deliver unparalleled solutions to the global sports market.
Perform Group’s Birmingham expansion, coupled with its partnership with Scout7, underscores a commitment to advancing sports technology. Through strategic collaboration and innovation, the company is set to influence player recruitment and performance analysis, offering robust solutions to the industry.