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Peak’s New Brand Identity Highlights AI Advancements

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Manchester’s own Peak has made a bold move, focusing extensively on artificial intelligence to redefine its brand.

The company recently launched a new website and identity under the domain ‘Peak.ai’ to better reflect its AI-driven direction.

Peak’s decision to adopt a new domain name is a strategic one, that puts its AI and machine learning capabilities at the forefront. By moving from Peak.bi to Peak.ai, the company is aligning its brand with the technological evolution that has become central to its operations. This transition signifies Peak’s commitment to not just following market trends, but to setting them.

This funding is part of a larger £3.5 million investment secured by the company, indicating sustained investor confidence. It underscores Peak’s potential to be a significant player in the AI-driven tech market.

By focusing on innovation, Peak is redefining what businesses can achieve through technology. The company’s subscription service model also ensures continuous support and confidence from its team of data scientists.

The establishment of a development centre in Jaipur, India, further strengthens Peak’s global presence. It allows the company to tap into a diverse talent pool and fosters innovation across borders.

“Artificial intelligence is at the core of everything that we do – we feel that this domain change signifies an important evolution for Peak as a brand,” Potter asserts, highlighting the significance of the rebranding effort.

Beyond awards, Peak’s reputation in the tech industry is reinforced by its consistent delivery of cutting-edge technology.

As the company continues to grow and innovate, it remains committed to delivering unparalleled AI-driven services to businesses globally.


Peak’s renewed focus on AI and its strategic rebranding highlight its ambitious growth plans.

The company’s continued innovation and expansion reinforce its position as a leader in AI and machine learning solutions.

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