Revenues from hospitality on non-matchdays at Preston North End FC’s Deepdale ground have seen a remarkable uptick over the previous year.
This growth coincides with the collaboration forged a year ago with a new catering partner, which has launched several initiatives to enhance the hospitality experience.
Strategic Initiatives and Revenue Growth
With the establishment of a dedicated brand, North End Events, and supporting online presence, Deepdale has emerged as a premier venue for various events. This has resulted in over 200 event bookings, significantly boosting revenue.
Catering Operations and Hospitality
The inaugural festive event, Whites Wonderland, drew over 3,000 visitors, promoting community spirit and generating considerable revenue.
Engagement with Local Businesses
This engagement has been instrumental in strengthening the club’s presence within the community.
Innovations in Food and Drink
New product offerings have included bespoke branded sweets, enhancing the overall experience for attendees.
Positive Feedback and Community Impact
The efforts have not only enhanced non-matchday revenues but also boosted matchday experience for supporters.
Broader Services and Comparisons
These case studies highlight the impact and potential benefits of the partnership model employed at Deepdale.
Future Prospects
The early indications suggest a prosperous future for the partnership, with both parties optimistic about ongoing collaboration.
The strategic initiatives and collaborative efforts have resulted in significant growth in Preston North End’s hospitality revenues.
The positive impact on both non-matchday and matchday experiences demonstrates the value of innovative partnerships and community engagement.